The Sound vs Leger

Company details

Description

The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.


We are a team of brand experts, stra

Founded in 1986, Leger is the largest Canadian-owned research and analytics company, with over 600 employees and a multidisciplinary team of experienced full-time research professionals across North America. Our research capabilities cover every dimension of the marketplace and opinion landscape,

Type of company

  • Data & Analytics

  • Consulting

  • Full Service

  • Full Service

  • Panels / Communities

  • Consulting

Top benefits

  • We are outcome driven

  • We put empathy first

  • We see humans in data

  • We see what others don't

  • We drive real growth

    Location

    Chicago, Illinois, United States

    Montreal, Quebec, Canada

    Market Research Specialties

    • Business Issue: Brand / product / service launch

    • Advertising Research

    • Advertising Communication Strategy Research

    • International Market Research with Consumers

    • Idea Generation

    • Business-to-Business Research

    • Consumer Market Research

    • Customer Experience Research

    • Advanced Analytics

    • Full Service Market Research

    Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Advanced Analytics
  • Asynchronous platform
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Text & sentiment analytics
  • Unmoderated testing tools