Tobii vs Latana

Company details

Description

Tobii is the global leader in eye tracking. Our Insight team offers advanced attention research services that allow you to literally see the world through the eyes of your customers. Our areas of expertise include shopper behavior, package design, professional performance, user experience, mobile

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


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Type of company

  • Consulting

  • Full Service

  • Software & Technology

  • Software & Technology

  • Consulting

  • Data & Analytics

Top benefits

    • Better Data - Machine Learning

    • Ad-Based Sampling

    • 50 billing Ad Impressions Per Day

    • Honest Non-Incentivized Responses

    • 190+ Countries and 2,000 Cities

    Location

    Reston, Virginia, United States

    Berlin, Germany

    Market Research Specialties

    • Shopper Insights

    • Market Research Consultants

    • Eye Tracking

    • Website Usability & UX

    • Advertising Research

    • Brand Image Tracking

    • Apparel & Clothing [market sector expertise]

    • Global Market Research Capabilities

    • Brand Equity Research

    Features and attributes

  • Custom tracking surveys
  • Mobile usability testing
  • Omnibus brand tracking
  • Physical product testing
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels
  • Web usability testing
  • Custom tracking surveys
  • Mobile usability testing
  • Omnibus brand tracking
  • Physical product testing
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels
  • Web usability testing