Toluna vs C+R Research

Toluna

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C+R Research

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Company details

Description

Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, exp

For 65 years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resear

Type of company

Qualitative Research
Quantitative Research
Software & Technology

Qualitative Research
Quantitative Research
Panels / Communities

Top benefits

End-to-End Platform
DIY
Flexible Service Model
Research Expertise
Integrated Global Panel

Innovative Custom Research
Live and Online Qual
Agile Suite of Solutions
Communities
Multicultural Expertise

Location

Norwalk, Connecticut, United States

Chicago, Illinois, United States

Market Research Specialties

Advertising Research
Business-to-Business Research
Consumer Market Research
Online Research Panels
Online Surveys

Business-to-Business Research
Consumer Attitude & Usage Research
Shopper Insights
Market Segmentation
Brand Equity Research

Features and attributes

AI-Enhanced Moderation

Asynchronous platform

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & workflow

Conversational Surveys

Custom tracking surveys

E-commerce

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Integration w. marketing tools

Mobile UX and accessibility

Mobile ethnography

Mobile platform

Mobile usability testing

Multisource data integration

Omnibus brand tracking

Omnichannel

Panel / Panel management

Physical product testing

Physical store

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative recruitment

Research communities

Respondent experience tools

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Transcription quality

Unmoderated testing tools

Web usability testing