Toluna vs Starlight Analytics

Toluna

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Starlight Analytics

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Company details

Description

Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, exp

Smarter Insights for Sustainable Brand Growth

Navigate your market with confidence. Starlight Analytics delivers data-driven consumer and market insights for sustainable brand growth.

Finding growth opportunities in a hypercompetitive mark

Type of company

Qualitative Research
Quantitative Research
Software & Technology

Quantitative Research
Qualitative Research
Data & Analytics

Top benefits

End-to-End Platform
DIY
Flexible Service Model
Research Expertise
Integrated Global Panel

Deep Industry Expertise
Practical and Usable Insights
Alternative Data Sources
Quick Turnaround Times
100% US-based Staff

Location

Norwalk, Connecticut, United States

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Market Research Specialties

Advertising Research
Business-to-Business Research
Consumer Market Research
Online Research Panels
Online Surveys

Packaging Testing
Price & Pricing Research
Apparel & Clothing [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Foods & Nutrition [market sector expertise]

Features and attributes

AI-Powered Trend Detection

Advanced Analytics

Analysis of Owned Content

Asynchronous platform

Audience/Influencer Analytics

BI & Data Visualization

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & Storytelling

Collaboration & workflow

Competitive Insights

Custom tracking surveys

Customizable Dashboards

E-commerce

Gen AI summaries & insights

Ideation and co-creation tools

Image and Video Monitoring

Mobile UX and accessibility

Mobile ethnography

Mobile platform

Multisource data integration

Natural language queries

Omnibus brand tracking

Omnichannel

Panel / Panel management

Physical store

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Respondent experience tools

Social Media & Web Analytics

Social Media Management

Social Media Monitoring

Survey Analysis

Synchronous platform

Target feasibility estimates

Templated & automated testing

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