Toluna vs NewtonX

Company details

Description

Toluna is a global insights leader that equips brands with trusted consumer intelligence that keeps them one step ahead, delivering insights at the speed they need without sacrificing the confidence their decisions require. For over two decades, Toluna has helped organizations of every size incre

NewtonX is your end‑to‑end B2B market research partner, built to answer your toughest questions with premium‑quality, decision‑ready insights.


We access a proprietary community of the world’s most elusive and verified professional experts across 140+ industries and five continent

Type of company

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • 25+ years of expertise

  • Flexible service models

  • End-to-end platform

  • First party global panel

  • Data you can trust

  • 100% ID-Verified

  • 1.1 billion reach

  • 140 industries globally

  • Niche audiences

  • Custom recruiting

Location

London, United Kingdom

New York, New York, United States

Market Research Specialties

  • Advertising Research

  • Business-to-Business Research

  • Consumer Market Research

  • Online Research Panels

  • Online Surveys

  • Business-to-Business Research

  • Advertising Research

  • B2B Research Market & Competitive Intelligence

  • Healthcare & Medical [market sector expertise]

  • International Market Research with Consumers

Features and attributes

  • AI-Enhanced Moderation
  • Advanced Analytics
  • All-in-one platform
  • Asynchronous platform
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Chatbots for recruitment
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Marketplace / Programmatic
  • Mobile UX and accessibility
  • Mobile platform
  • Mobile-First
  • Natural language queries
  • Omnibus brand tracking
  • Panel / Panel management
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Respondent experience tools
  • Sample blend & targeting by AI
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Synthetic sampling
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Workflow Automation
  • AI-Enhanced Moderation
  • Advanced Analytics
  • All-in-one platform
  • Asynchronous platform
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Chatbots for recruitment
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Marketplace / Programmatic
  • Mobile UX and accessibility
  • Mobile platform
  • Mobile-First
  • Natural language queries
  • Omnibus brand tracking
  • Panel / Panel management
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Respondent experience tools
  • Sample blend & targeting by AI
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Synthetic sampling
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Workflow Automation