Toluna vs NewtonX

Toluna

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NewtonX

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Company details

Description

Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, exp

NewtonX is your end‑to‑end B2B market research partner, built to answer your toughest questions with premium‑quality, decision‑ready insights.

We access a proprietary community of the world’s most elusive and verified professional experts across 140+ industries and five continent

Type of company

Qualitative Research
Quantitative Research
Software & Technology

Full Service
Qualitative Research
Quantitative Research

Top benefits

End-to-End Platform
DIY
Flexible Service Model
Research Expertise
Integrated Global Panel

100% ID-Verified
1.1 billion reach
140 industries globally
Niche audiences
Custom recruiting

Location

Norwalk, Connecticut, United States

New York, New York, United States

Market Research Specialties

Advertising Research
Business-to-Business Research
Consumer Market Research
Online Research Panels
Online Surveys

Business-to-Business Research
Advertising Research
B2B Research Market & Competitive Intelligence
Healthcare & Medical [market sector expertise]
International Market Research with Consumers

Features and attributes

AI-Enhanced Moderation

Advanced Analytics

All-in-one platform

Asynchronous platform

BI & Data Visualization

Behavioral capabilities

Brand Advocacy Communities

Brand management

Brand monitoring

Chatbots for recruitment

Collaboration & Storytelling

Collaboration & workflow

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image identification

Marketplace / Programmatic

Mobile UX and accessibility

Mobile platform

Mobile-First

Natural language queries

Omnibus brand tracking

Panel / Panel management

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Real-time tracking & alerts

Research communities

Respondent experience tools

Sample blend & targeting by AI

Social Media & Web Analytics

Survey Analysis

Synchronous platform

Synthetic Data & Participants

Synthetic sampling

Target feasibility estimates

Templated & automated testing

Transcription quality

Visual analysis tools

Workflow Automation