Toluna vs decision point

Toluna

Visit website

decision point

Visit website

Company details

Description

Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, exp

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar

Type of company

Qualitative Research
Quantitative Research
Software & Technology

Consulting
Qualitative Research
Quantitative Research

Top benefits

End-to-End Platform
DIY
Flexible Service Model
Research Expertise
Integrated Global Panel

Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service

Location

Norwalk, Connecticut, United States

Madison, Wisconsin, United States

Market Research Specialties

Advertising Research
Business-to-Business Research
Consumer Market Research
Online Research Panels
Online Surveys

Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research

Features and attributes

Advanced Analytics

Asynchronous platform

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & workflow

Custom dashboards

Custom tracking surveys

E-commerce

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Mobile UX and accessibility

Mobile ethnography

Mobile platform

Mobile usability testing

Multisource data integration

Omnibus brand tracking

Omnichannel

Panel / Panel management

Physical product testing

Physical store

Product analytics

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Research repository

Respondent experience tools

Survey Analysis

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Transcription quality

Visual analysis tools

Web usability testing