Vatoca vs Material

Company details

Description

Vatoca is a boutique qualitative market research and strategy consultancy based in the San Francisco Bay Area, conducting research nationally and internationally. We help organizations uncover the motivations, behaviors, unmet needs, and opportunities that drive smarter business decisions.

Material is a global growth intelligence company. For 50 years, Material has built behavioral science into the insights, strategies, brands, experiences and platforms that move markets. Its culture-shaping design studio, Aruliden, gives that work form, from identity and product to packaging and e

Type of company

  • Qualitative Consultant

  • Full Service

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

    • Intelligent Growth

    • Behavioral Analytics

    • Brand Marketing & CRM

    • Customer Experience

    • Product Design

    Location

    San Carlos, California, United States

    New York, New York, United States

    Market Research Specialties

    • Full Service Market Research

    • Full Service Qualitative Market Research

    • Gamification & Research Games

    • Interviews with Healthcare Professionals

    • Interviewing at Conventions & Tradeshows

    • Customer Experience Research

    • Business Issue: Brand / product / service launch

    • Business Issue: Brand repositioning

    • Business Issue: Develop, revitalise market

    • Business Issue: Gain new customers

    Features and attributes

  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools