Providers of top-quality quantitative and qualitative custom research. All of our professional staff have Ph.D's or advanced degrees in psychology, anthropology or communication that lead to deeper and more impactful insights for our clients.
Experienced in consumer, professional
At decision point, we turn consumer understanding into better business decisions and growth opportunities. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring the research expertise and business perspective to move you
Full Service
Qualitative Research
Quantitative Research
Consulting
Qualitative Research
Quantitative Research
Ph.D. Research Experts
Cost Effective Solutions
Customized & Flexible
Quant & Qual Research
Founded in 1993
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
New York, New York, United States
Eagle River, Wisconsin, United States
Legal Claims Substantiation Research
Product Testing
Online Focus Groups
Full Service Market Research
Market Research with Doctors & Physicians
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
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Why work with decision point
The decision point difference
decision point | extending the value of research with AI