Wiley Research Group vs decision point
Company details
Description
Our approach is rooted in behavioral science and shaped by a practical understanding of how people think, feel, and make decisions. Whether you’re developing a campaign, refining a brand, or evaluating impact, we help you go beyond surface-level reactions to uncover the emotional signals and cogn
At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Type of company
Data & Analytics
Qualitative Research
Quantitative Research
Consulting
Qualitative Research
Quantitative Research
Top benefits
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Location
Houston, Texas, United States
Madison, Wisconsin, United States
Market Research Specialties
Brand Equity Research
Consumer Market Research
Media Research
Public Opinion Research
Measurement
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
Features and attributes
Сredentials
Ratings & Testimonials
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Images
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