Wiley Research Group vs TRC Insights
Company details
Description
Our approach is rooted in behavioral science and shaped by a practical understanding of how people think, feel, and make decisions. Whether you’re developing a campaign, refining a brand, or evaluating impact, we help you go beyond surface-level reactions to uncover the emotional signals and cogn
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.
Type of company
Data & Analytics
Qualitative Research
Quantitative Research
Data & Analytics
Full Service
Quantitative Research
Top benefits
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
Houston, Texas, United States
Fort Washington, Pennsylvania, United States
Market Research Specialties
Brand Equity Research
Consumer Market Research
Media Research
Public Opinion Research
Measurement
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Features and attributes
Сredentials
Ratings & Testimonials
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Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]