Zappi vs Advertising Benchmark Index (ABX)
Company details
Description
See your product innovations and advertising ideas through the eyes of your audience with the leading consumer insights platform.
Get the inspiration to create and the validation to act.
How it works:
1. Launch research - Our proven methodologies give you consumer feedback while
ABX is the first to develop a singular methodology to evaluate ads in different media types, with comparable norms, so marketers could finally see their 360◦ view creative footprint. ABX also built a flexible and customizable dashboard, a syndicated survey system for the evaluation of hundreds of
Type of company
Data & Analytics
Software & Technology
International
Syndicated Research
International
Software & Technology
Top benefits
Agile decision-making
Transformation insights
Flexible solutions
Quality data
Global Ad Effectiveness
Syndicated and Custom
ABX Index & Proven Norms
500K+ in-Market Ad Tests
All Media Types/Channels
Location
London, United Kingdom
White Plains, New York, United States
Market Research Specialties
Advertising Research
Concept Testing
Agile Market Research
Advertising Effectiveness Research
Advertising Communication Strategy Research
Advertising Effectiveness Research
Consumer Market Research
Cross-Media Research & Measurement
Gamification & Research Games
Automated Market Research Platforms
Features and attributes
Demo recording
Images
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