itracks vs Toluna

Company details

Description

itracks is a qualitative data collection software platform offering a comprehensive technology solution for qualitative researchers. Our main offerings include itracks Realtime for focus groups and interviews, and itracks Board for discussion boards and communities. We're trusted by market resear

Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, exp

Type of company

  • Qualitative Research

  • Support Services

  • Software & Technology

  • Qualitative Research

  • Quantitative Research

  • Software & Technology

Top benefits

  • Stakeholder Engagement

  • End-to-end Solution

  • Private & Secure

  • Built for Researchers

  • AI-enabled Qualitative Analysis

  • End-to-End Platform

  • DIY

  • Flexible Service Model

  • Research Expertise

  • Integrated Global Panel

Location

Saskatoon, Saskatchewan, Canada

Norwalk, Connecticut, United States

Market Research Specialties

  • Mobile Ethnography

  • Mobile Qualitative Research

  • Online Bulletin Boards

  • Online Focus Groups

  • Online In-Depth & One-on-One Interviews

  • Advertising Research

  • Business-to-Business Research

  • Consumer Market Research

  • Online Research Panels

  • Online Surveys

Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Omnibus brand tracking
  • Panel / Panel management
  • Participant CRM
  • Physical store
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Omnibus brand tracking
  • Panel / Panel management
  • Participant CRM
  • Physical store
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Demo recording

    Get Dialed-In with itracks: Ad-testing Video Tech for Focused, Nuanced, Actionable Insights

    demo
    20 min

    Watch Recording

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    Сredentials

    Ratings & Testimonials

    5

    Based on 2 ratings

    See details

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