Anne Coulter is a Principal at RESEARCH STRATEGY GROUP, where she leads a team of researchers and drives initiatives that turn complex data into strategic business decisions. She is an expert in conjoint analysis, discrete choice modeling, and choice-based segmentation, applying advanced analytics to optimize product strategies, pricing, offers, and communications. Anne combines quantitative models with qualitative insights to guide client teams and senior leaders in shaping strategy. She has advised clients across CPG, beverage alcohol, retail, financial services, health care, and lottery and gaming. Recognized by ESOMAR’s Insight250 as one of the Top 250 Market Researchers globally, Anne leverages her leadership and expertise to drive growth and impact.
Sessions
Apr 30
10:50 AM - 11:15 AM EDT
Qualtrics Market Research Stage
Inclusive Insights & Social Impact
Mixed Methods
Ethics
Privacy & Trust
Applying Global Segmentation to Combat Modern Slavery
Can audience segmentation change the course of history? We share key findings from an 8-country segmentation with International Justice Mission, a global organization protecting people in poverty from violence, human trafficking, and modern slavery. Described by IJM’s CMO as “groundbreaking,” we combined workshops, cognitive interviews, local staff training, and a proprietary 5-segment solution. Key Takeaways: 1. Target donor segments using conscious and unconscious motivations. 2. Identify who to engage, let go, and where efforts have most impact. 3. Activate segmentation across marketing, product, program, and field teams.
Also speaking
Mallory Krumsieg
Global Marketing Director, Product, International Justice Mission
Speaker
Jessica Engel
Director of Insights and Strategy, International Justice Mission
