Anne Coulter

President

Research Strategy Group

Anne Coulter is a Principal at RESEARCH STRATEGY GROUP, where she leads a team of researchers and drives initiatives that turn complex data into strategic business decisions. She is an expert in conjoint analysis, discrete choice modeling, and choice-based segmentation, applying advanced analytics to optimize product strategies, pricing, offers, and communications. Anne combines quantitative models with qualitative insights to guide client teams and senior leaders in shaping strategy. She has advised clients across CPG, beverage alcohol, retail, financial services, health care, and lottery and gaming. Recognized by ESOMAR’s Insight250 as one of the Top 250 Market Researchers globally, Anne leverages her leadership and expertise to drive growth and impact.