Mallory Krumsieg

Global Marketing Director, Product

International Justice Mission

Mallory Krumsieg is the Global Marketing Director of Product at International Justice Mission, where she leads strategic initiatives to amplify the organization’s mission of protecting vulnerable communities worldwide. With nearly two decades of experience in marketing and communications, Mallory has worked with nonprofits and creative agencies to craft products and campaigns that spark action and build lasting impact. Her career spans leadership roles at Compassion International, Dish Network, and Advocate Creative, as well as nonprofit work in Kenya, blending creativity with purpose to build lasting connections.

Sessions

Apr 30

10:50 AM - 11:15 AM EDT

Qualtrics Market Research Stage

Norbert Sari

Inclusive Insights & Social Impact

Mixed Methods

Ethics

Privacy & Trust

Applying Global Segmentation to Combat Modern Slavery

Can audience segmentation change the course of history? We share key findings from an 8-country segmentation with International Justice Mission, a global organization protecting people in poverty from violence, human trafficking, and modern slavery. Described by IJM’s CMO as “groundbreaking,” we combined workshops, cognitive interviews, local staff training, and a proprietary 5-segment solution. Key Takeaways: 1. Target donor segments using conscious and unconscious motivations. 2. Identify who to engage, let go, and where efforts have most impact. 3. Activate segmentation across marketing, product, program, and field teams.

Also speaking

Anne Coulter

President, Research Strategy Group

Speaker

Jessica Engel

Director of Insights and Strategy, International Justice Mission

Speaker