Jessica Engel

Director of Insights and Strategy

International Justice Mission

Jessica Engel is a strategic insights leader with a rich background spanning global nonprofits and Fortune 500 brands. Currently serving as Director of Global Insights and Strategy at International Justice Mission, she blends deep cultural understanding with data-driven marketing to drive impact. Her career includes shaping global brand strategies at Procter & Gamble and leading audience engagement initiatives at Compassion International, where she honed her expertise in human-centered design. Jessica now champions the power of segmentation, journey mapping, and audience insights to fuel organizational growth.

Sessions

Apr 30

10:50 AM - 11:15 AM EDT

Qualtrics Market Research Stage

Inclusive Insights & Social Impact

Mixed Methods

Ethics

Privacy & Trust

Applying Global Segmentation to Combat Modern Slavery

Can audience segmentation change the course of history? We share key findings from an 8-country segmentation with International Justice Mission, a global organization protecting people in poverty from violence, human trafficking, and modern slavery. Described by IJM’s CMO as “groundbreaking,” we combined workshops, cognitive interviews, local staff training, and a proprietary 5-segment solution.
Key Takeaways:
1. Target donor segments using conscious and unconscious motivations.
2. Identify who to engage, let go, and where efforts have most impact.
3. Activate segmentation across marketing, product, program, and field teams.

Also speaking

Anne Coulter

President, Research Strategy Group

Speaker

Mallory Krumsieg

Global Marketing Director, Product, International Justice Mission

Speaker