Jay Dotson

Senior Mixed Methods Analyst, Consumer Insights

ScottsMiracle-Gro

Jay Dotson is a Senior Mixed Methods Analyst with a strong background in anthropology and social science in general. He received his BA from the University of South Florida and Master's from the University of Chicago. Before his current role at SMG, he worked in market research for the pharma industry (specializing in cancer and immunodisorders) and actuarial education. He is invested in uncovering unspoken consumer insights to fuel innovation.

Sessions

Apr 29

5:10 PM - 5:30 PM EDT

Red Stage

Norbert Sari

AI in Qual & Quant

Manufacturing/Durables & Auto

Qualitative Research

Scaling Qualitative Insight with Rigor and Speed at Scotts

Also speaking

Kelsey Whitehead

VP of Insights & Innovation, Panoplai

Speaker

Lena Belkor

Director of Insights & Analytics, The Scotts Miracle-Gro Company

Speaker

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