Jay Dotson

Senior Mixed Methods Analyst, Consumer Insights

ScottsMiracle-Gro

Jay Dotson is a Senior Mixed Methods Analyst with a strong background in anthropology and social science in general. He received his BA from the University of South Florida and Master's from the University of Chicago. Before his current role at SMG, he worked in market research for the pharma industry (specializing in cancer and immunodisorders) and actuarial education. He is invested in uncovering unspoken consumer insights to fuel innovation.

Sessions

Apr 29

5:10 PM - 5:30 PM EDT

Red Stage

AI in Qual & Quant

Manufacturing/Durables & Auto

Qualitative Research

Scaling Qualitative Insight with Rigor and Speed at Scotts

Scotts Miracle-Gro faced overwhelming volumes of qualitative data across surveys, reviews, and service interactions. After testing multiple AI tools, the team chose Panoplai for its human-like coding quality and intuitive interface. Today, teams analyze over 50 datasets annually to generate faster, more consistent insights faster.
Key Takeaways:
1. A practical framework for scaling qualitative analysis with AI—without sacrificing rigor
2. What makes AI-generated insights credible, repeatable, and usable
3. Why intuitive UI/UX is critical to adoption and impact of AI in insights teams

Also speaking

Kelsey Whitehead

VP of Insights & Innovation, Panoplai

Speaker

Lena Belkor

Director of Insights & Analytics, The Scotts Miracle-Gro Company

Speaker

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