Kelsey Whitehead brings 14 years of experience bridging market research and high-growth tech. She’s led global teams in Customer Success, Product Enablement, and Strategic Partnerships—all with a focus on driving measurable impact and helping people and organizations thrive. Today at Panoplai, she helps clients harness the power of AI and digital twins to translate complex data into smarter, more human-centered decisions that accelerate growth. Kelsey is passionate about navigating change with clarity and creativity, empowering others to do the same, and building meaningful connections in the process.
Sessions
Apr 29
5:10 PM - 5:30 PM EDT
Red Stage
AI in Qual & Quant
Manufacturing/Durables & Auto
Qualitative Research
Scaling Qualitative Insight with Rigor and Speed at Scotts
Scotts Miracle-Gro faced overwhelming volumes of qualitative data across surveys, reviews, and service interactions. After testing multiple AI tools, the team chose Panoplai for its human-like coding quality and intuitive interface. Today, teams analyze over 50 datasets annually to generate faster, more consistent insights faster. Key Takeaways: 1. A practical framework for scaling qualitative analysis with AI—without sacrificing rigor 2. What makes AI-generated insights credible, repeatable, and usable 3. Why intuitive UI/UX is critical to adoption and impact of AI in insights teams
Also speaking
Lena Belkor
Director of Insights & Analytics, The Scotts Miracle-Gro Company
