Lena Belkor

Director of Insights & Analytics

The Scotts Miracle-Gro Company

Lena Belkor is the Director of Insights & Analytics at The Scotts Miracle-Gro Company, where she built and leads the Consumer Intelligence function. She designed an enterprise decision system that connects behavioral research, advanced analytics, and AI-enabled synthesis to strategy across multi-billion-dollar categories. With 15+ years of experience spanning Goldman Sachs, Meta, GoodRx, and a YC-backed startup, Lena applies a cross-industry perspective to how behavioral science and AI drive real business decisions, from capital markets to product growth to consumer goods. Her work focuses on helping organizations move beyond fragmented insights toward integrated systems that connect signals to decisions, enabling faster, higher-quality choices across innovation, marketing, and commercial strategy. Her guiding philosophy: If it doesn’t change a decision, it isn’t an insight.