Lena Belkor

Director of Insights & Analytics

The Scotts Miracle-Gro Company

Lena Belkor is the Director of Insights & Analytics at The Scotts Miracle-Gro Company, where she built and leads the Consumer Intelligence function. She designed an enterprise decision system that connects behavioral research, advanced analytics, and AI-enabled synthesis to strategy across multi-billion-dollar categories. With 15+ years of experience spanning Goldman Sachs, Meta, GoodRx, and a YC-backed startup, Lena applies a cross-industry perspective to how behavioral science and AI drive real business decisions, from capital markets to product growth to consumer goods. Her work focuses on helping organizations move beyond fragmented insights toward integrated systems that connect signals to decisions, enabling faster, higher-quality choices across innovation, marketing, and commercial strategy. Her guiding philosophy: If it doesn’t change a decision, it isn’t an insight.

Sessions

Apr 29

5:10 PM - 5:30 PM EDT

Red Stage

AI in Qual & Quant

Manufacturing/Durables & Auto

Qualitative Research

Scaling Qualitative Insight with Rigor and Speed at Scotts

Scotts Miracle-Gro faced overwhelming volumes of qualitative data across surveys, reviews, and service interactions. After testing multiple AI tools, the team chose Panoplai for its human-like coding quality and intuitive interface. Today, teams analyze over 50 datasets annually to generate faster, more consistent insights faster.
Key Takeaways:
1. A practical framework for scaling qualitative analysis with AI—without sacrificing rigor
2. What makes AI-generated insights credible, repeatable, and usable
3. Why intuitive UI/UX is critical to adoption and impact of AI in insights teams

Also speaking

Kelsey Whitehead

VP of Insights & Innovation, Panoplai

Speaker

Jay Dotson

Senior Mixed Methods Analyst, Consumer Insights, ScottsMiracle-Gro

Speaker