Jelena Le Breton

Global Vice President, Consumer Insights

Takasago

Jelena Le Breton is the Global Vice President of Consumer Insights for the Fragrance Division at Takasago International Corporation. A seasoned insights and brand strategy leader, she brings more than two decades of experience transforming consumer understanding into innovation, communications, and growth across global markets. Before joining Takasago in 2019, Jelena led consumer and shopper insights at Barnes & Noble and spent over ten years at Colgate Palmolive in a variety of U.S. and global leadership roles. Earlier in her career, she guided marketing research at L’Oréal’s Maybelline brand and held insights roles at Avon and Campbell Soup Company. Known for her ability to blend creativity with analytical rigor, Jelena’s work centers on helping brands connect more deeply with consumers and unlock meaningful value.

Sessions

Apr 29

4:20 PM - 4:40 PM EDT

Blue Stage

Quantitative Research

Synthetic Data

Synthetic Personas at Scale: Supercharging Innovation

Synthetic personas are disrupting the insights industry and accelerating decision making. Toluna, Haleon, and Takasago will reveal how AI-generated quant respondents rapidly screen claims, pressure-test innovation, and fuel faster decisions. Hear candid stories, surprising wins, and the new rules for high confidence research powered by a robust combination of artificial and human intelligence.
Key Takeaways:
1. How synthetic personas supercharge rapid claims screening at scale.
2. Why strong validation builds confidence across insights teams.
3. Where AI speed meets human judgment for smarter decisions.

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