Litthya Báez

US Portfolio Insights Lead – Innovation Strategy

Haleon

Litthya Baez is the Team Lead of Innovation Insights at Haleon US. She has an extensive background in Consumer & Shopper Insights, Strategic Marketing, and Innovation, with experience at companies like Unilever, PepsiCo, Reckitt, Mondelez, and Merck. She is known for her ability to shape and transform strategy through solid Insights. Her diverse industry exposure has earned her various speaking engagements in Esomar, Quirks, CRC, and TMRE, as well as industry accolades such as DSN’s Top Women in Health & Wellness and P2P OmniShopper awards. Passionate about people, she excels in team development, relationship building, and advocating for Diversity and Inclusion. A proud Venezuelan, she wears her heritage on her sleeve and translates it into business influence. As a solo mom, she raises two children, attributing her strength to her faith.