Michele blends deep expertise in brand, comms, and product innovation with hands-on leadership in AI-enabled research. She’s presented at multiple insights industry conferences including past IIEX, TMRE, Quirk’s, and Insights Association NEXT events. Excited for the future of Insights, Michele supports WIRe (Women in Research) as a mentor and event leader. A former teacher, she remains active in education through volunteerism in her hometown of Stamford, CT.
Sessions
Apr 29
4:20 PM - 4:40 PM EDT
Blue Stage
Quantitative Research
Synthetic Data
Synthetic Personas at Scale: Supercharging Innovation
Synthetic personas are disrupting the insights industry and accelerating decision making. Toluna, Haleon, and Takasago will reveal how AI-generated quant respondents rapidly screen claims, pressure-test innovation, and fuel faster decisions. Hear candid stories, surprising wins, and the new rules for high confidence research powered by a robust combination of artificial and human intelligence. Key Takeaways: 1. How synthetic personas supercharge rapid claims screening at scale. 2. Why strong validation builds confidence across insights teams. 3. Where AI speed meets human judgment for smarter decisions.
Also speaking
Renee Smith
Executive Vice President, Innovation, Toluna
Panelist
Jelena Le Breton
Global Vice President, Consumer Insights, Takasago
Panelist
Litthya Báez
US Portfolio Insights Lead – Innovation Strategy, Haleon
