Adrien Vermeirsch

CEO & Founder

Enlightn

Adrien Vermeirsch is the founder of Enlightn, a sample provider that only recontacts panelists it already knows — profiled, quality-checked, matched to the study — instead of routing anonymous traffic into screeners. Before founding Enlightn he spent five years at Potloc across research, product, and supply, running research-on-research on how survey source, design, and incentive levels shape data quality. He investigates fraud firsthand, from providers fabricating interviews to the Telegram channels where survey fraudsters coordinate. He is part of the GreenBook Future List '26. His argument is economic, not moral: an industry that terminates two of three respondents mid-survey and pays them ~$2.50 an hour is getting exactly the data quality it pays for.