Adrien Vermeirsch

CEO & Founder

Enlightn

Adrien Vermeirsch is the founder of Enlightn, a sample provider that only recontacts panelists it already knows — profiled, quality-checked, matched to the study — instead of routing anonymous traffic into screeners. Before founding Enlightn he spent five years at Potloc across research, product, and supply, running research-on-research on how survey source, design, and incentive levels shape data quality. He investigates fraud firsthand, from providers fabricating interviews to the Telegram channels where survey fraudsters coordinate. He is part of the GreenBook Future List '26. His argument is economic, not moral: an industry that terminates two of three respondents mid-survey and pays them ~$2.50 an hour is getting exactly the data quality it pays for.

Sessions

Oct 27

11:30 AM - 12:15 PM PDT

Red Stage

Insight Innovation Competition

Don’t miss the 2026 Greenbook Insight Innovation Competition at West, where five finalists—Enlightn, Datacy, Priceagent, TestCart AI and EXPLNERS—will take the stage to present their pitches live.

Vote in the app for the Audience Favorite award! Voting will close at 5pm PT. Winners will be announced on Day Two of IIEX, Wednesday, October 28 at 10:10 AM PT on the Blue Stage, with three awards presented: Experts’ Choice, Audience Favorite, and Industry Impact.

Also speaking

Katy Yates

Chief Revenue Officer / Head of GTM, Datacy

Speaker

Robert Tinterov

Founder & CEO, Priceagent

Speaker

Theodoros Sofianos

Founder, TestCart AI

Speaker

Judith Rose

Co-Founder, EXPLNERS

Speaker

Karen Lynch

Chief Programming Officer, Greenbook

Moderator

Jasmine Matthews

Chief Marketing Officer, Greenbook

Moderator

Oct 27

2:45 PM - 3:05 PM PDT

Green Stage

Data Quality & Panel Integrity

Who Really Answers Our Surveys? Meet the Survivors

Two of three people who start a survey get terminated, and the pay is often around $2.50 an hour. Most people quit. Yet many who stay are exactly who we need. With new participant data (n=300) and firsthand fraud investigation, we'll map who really answers surveys, from the genuinely engaged to the professional fraudster, and one practical move for every role in the chain to expand the pool.

Key Takeaways:

1. Panels aren't the population: they're the survivors of a journey most people abandon.

2. The typologies of today's survey takers: who's genuinely engaged, who adapts, who fakes it.

3. One practical move each for buyers, suppliers, and researchers, to expand the pool together.

Any questions for the IIEX team?

Drop us a line and we’ll get back to you.

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