Katy Yates serves as Chief Revenue Officer/Head of GTM at Datacy, where she leads the company’s commercial strategy and works with leading brands to understand how consumers move from discovery to decision across AI, search, social, and commerce. With a career spanning insights, research technology, and revenue leadership, Katy previously served as SVP of Revenue at KnowledgeHound, helping scale the company through its acquisition by YouGov. Today, she is focused on helping organizations close the gap between how consumers actually behave and what traditional measurement can see—turning fragmented signals into a clearer understanding of what drives consideration, conversion, and growth.
Sessions
Oct 27
11:30 AM - 12:15 PM PDT
Red Stage
Insight Innovation Competition
Don’t miss the 2026 Greenbook Insight Innovation Competition at West, where five finalists—Enlightn, Datacy, Priceagent, TestCart AI and EXPLNERS—will take the stage to present their pitches live.
Vote in the app for the Audience Favorite award! Voting will close at 5pm PT. Winners will be announced on Day Two of IIEX, Wednesday, October 28 at 10:10 AM PT on the Blue Stage, with three awards presented: Experts’ Choice, Audience Favorite, and Industry Impact.
