Katy Yates

Chief Revenue Officer / Head of GTM

Datacy

Katy Yates serves as Chief Revenue Officer/Head of GTM at Datacy, where she leads the company’s commercial strategy and works with leading brands to understand how consumers move from discovery to decision across AI, search, social, and commerce. With a career spanning insights, research technology, and revenue leadership, Katy previously served as SVP of Revenue at KnowledgeHound, helping scale the company through its acquisition by YouGov. Today, she is focused on helping organizations close the gap between how consumers actually behave and what traditional measurement can see—turning fragmented signals into a clearer understanding of what drives consideration, conversion, and growth.