Jasmine Matthews

Chief Marketing Officer

Greenbook

Jasmine is passionate about crafting strategies that lay the groundwork for achieving meaningful connection with consumers. Exceptional brand building wields the power of alchemy — and through her work, she makes the magic happen. For more than a decade, she has helped many global businesses cultivate marketing and content gold that has bridged the gap between reach and conversion. Her previous collaborations have resulted in increased registrations + ticket sales, expansion of sponsorships, boosts in online traffic, revitalized brand perception, award-winning campaigns, and captivating content that has reached the heart of the audience.

Sessions

Oct 27

11:35 AM - 12:20 PM PDT

Red Stage

Insight Innovation Competition

Don’t miss the 2026 Greenbook Insight Innovation Competition at West, where five finalists—Enlightn, Datacy, Priceagent, TestCart AI and EXPLNERS—will take the stage to present their pitches live. 

Vote in the app for the Audience Favorite award! Voting will close at 5pm PT. Winners will be announced on Day Two of IIEX, Wednesday, October 28 at 10:10 AM PT on the Blue Stage, with three awards presented: Experts’ Choice, Audience Favorite, and Industry Impact.

Also speaking

Katy Yates photo

Chief Revenue Officer / Head of GTM, Datacy

Speaker

Adrien Vermeirsch photo

CEO & Founder, Enlightn

Speaker

Robert Tinterov photo

Founder & CEO, Priceagent

Speaker

Theodoros Sofianos photo

Founder, TestCart AI

Speaker

Judith Rose photo

Co-Founder, EXPLNERS

Speaker

Karen Lynch photo

Chief Programming Officer, Greenbook

Moderator

Oct 28

10:10 AM - 10:20 AM PDT

Blue Stage

Insight Innovation Competition: Presentation of Awards

Also speaking

Karen Lynch photo

Chief Programming Officer, Greenbook

Moderator

Any questions for the IIEX team?

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