Theodoros Sofianos

Founder

TestCart AI

Theodoros Sofianos is the founder of TestCart AI, the platform that turns a photo of any retail shelf into a walkable 3D store where real and AI shoppers reveal what gets noticed, considered and chosen before launch. He previously co-founded Digital Bites, where he pioneered reconstructed-environment testing: rebuilding real stores in VR and combining them with neuromarketing research protocols to measure shopper behaviour instead of shopper opinion. Across 800+ consumer tests, those protocols were validated with Nestlé, Unilever, pladis, Pescanova, Wageningen University and AB Vassilopoulos, and now underpin TestCart's correlation between virtual-shelf and real-world behaviour. A Forbes 30 Under 30 honoree and keynote speaker on ecological validity in consumer research, Theodoros is building TestCart with a US focus, to give brands and agencies shelf-level behavioural evidence in days rather than months.

Sessions

Oct 27

11:30 AM - 12:15 PM PDT

Red Stage

Insight Innovation Competition

Don’t miss the 2026 Greenbook Insight Innovation Competition at West, where five finalists—Enlightn, Datacy, Priceagent, TestCart AI and EXPLNERS—will take the stage to present their pitches live.

Vote in the app for the Audience Favorite award! Voting will close at 5pm PT. Winners will be announced on Day Two of IIEX, Wednesday, October 28 at 10:10 AM PT on the Blue Stage, with three awards presented: Experts’ Choice, Audience Favorite, and Industry Impact.

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