Angelique Taylor

Winning the Insight Innovation Competition is a moment; building what comes next is a much longer journey. Bringing together five consecutive IIEX North America winners offers a rare look at companies at very different stages, from a recent winner still in the scrappy growth phase to businesses navigating organic growth, leadership transitions, significant outside investment, and potential acquisition. Karen Lynch asks what changed after the winning pitch, what the market validated or challenged, and how each leader now defines progress and impact.
Key takeaways:
1. How the opportunities and challenges facing an innovation change as the company matures
2. What different paths to growth, including outside investment, organic expansion, and leadership transition, can mean for a company and its founders
3. What startups should understand about the journey from entering an innovation competition and pitching investors to building and scaling a viable business

Impact Mining in action. Start with a business question, connect your research and let multiple analytical approaches uncover key drivers, audience differences, meaningful segments, and the links between them, across quant and coded qual. Each discovery guides the next. The result? Ranked growth opportunities. An AI agent triggers the analysis; a statistical engine does the maths. 

Key Takeaways: 

1. Find the drivers, differences and segments across data types 

2. A system where each discovery guides the next analysis, across quant and coded qual. 

3. An AI agent triggers the work. AddMaple’s statistical engine does the maths. Distinct but in sync.