Rashed Chowdhury

CEO

Orchard

Rashed is the CEO of Orchard Insights, where he spearheads the mission to solve the “say-do gap” that plagues traditional market research methods. With a deep background in strategy consulting, he has spent his career advising Fortune 100 leaders on creating tangible business value through disciplined and data driven decision-making. His expertise spans across a variety of business problems and multiple sectors, but with a consistent focus on leveraging granular fact-based data and analytics to reveal true customer needs and drivers of financial value. At Orchard Insights, Rashed’s vision is to use behavioral data to transform research data into a more accurate predictor of in-market success. His goal is to empower innovators and marketers to make business decisions with increased confidence at speed and scale.

Sessions

Oct 27

11:05 AM - 11:25 AM PDT

Red Stage

What Happens After You Win? Five Years of Insight Innovation

Winning the Insight Innovation Competition is a moment; building what comes next is a much longer journey. Bringing together five consecutive IIEX North America winners offers a rare look at companies at very different stages, from a recent winner still in the scrappy growth phase to businesses navigating organic growth, leadership transitions, significant outside investment, and potential acquisition. Karen Lynch asks what changed after the winning pitch, what the market validated or challenged, and how each leader now defines progress and impact.
Key takeaways:
1. How the opportunities and challenges facing an innovation change as the company matures
2. What different paths to growth, including outside investment, organic expansion, and leadership transition, can mean for a company and its founders
3. What startups should understand about the journey from entering an innovation competition and pitching investors to building and scaling a viable business

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