Dana Kim

CEO

Highlight

Dana is the CEO and Founder of Highlight, the AI product research platform for modern teams. Brands like Nestle, Clorox, and CVS use Highlight to build winning product portfolios. Under her leadership, Highlight has raised more than $30 million to build technology that leverages AI & a proprietary data archive to deliver exceptional outcomes for leading brands. Dana holds an MBA from the Wharton School, and her background spans consumer insights & entrepreneurship. She is passionate about helping brands listen to their customers and unlock the full value of their data.

Sessions

Oct 27

11:05 AM - 11:25 AM PDT

Red Stage

What Happens After You Win? Five Years of Insight Innovation

Winning the Insight Innovation Competition is a moment; building what comes next is a much longer journey. Bringing together five consecutive IIEX North America winners offers a rare look at companies at very different stages, from a recent winner still in the scrappy growth phase to businesses navigating organic growth, leadership transitions, significant outside investment, and potential acquisition. Karen Lynch asks what changed after the winning pitch, what the market validated or challenged, and how each leader now defines progress and impact.
Key takeaways:
1. How the opportunities and challenges facing an innovation change as the company matures
2. What different paths to growth, including outside investment, organic expansion, and leadership transition, can mean for a company and its founders
3. What startups should understand about the journey from entering an innovation competition and pitching investors to building and scaling a viable business

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