Crispin Beale

Based in London, Crispin is the Group President at Behaviorally leading, globally, the Customer Success teams and championing clients. As well as his role here at Behaviorally, Crispin is the CEO of Insight250 and a strategic advisor to mTab. Crispin spent over a decade on the Executive Management Board of Chime Communications as Group CEO of leading brands such as Opinion Leader, Brand Democracy, Facts International and Watermelon. Prior to this, Crispin held senior marketing and insight roles at BT, Royal Mail Group, and Dixons, having originally qualified as a chartered accountant, and spent time in consultancy with Cooper & Lybrand/PricewaterhouseCoopers. Crispin has been a Board Director (and Chairman) of the Market Research Society for nearly 20 years and UK ESOMAR Representative for over a decade. He has been a pioneer in the use of tech and AI and is a marketing, data, and customer experience expert writing regularly for industry publications and pushing the profession forwards.