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July 29, 2022
An interview with 2022 Future List honoree Josipa Majic (Tacit).
Editor’s Note: The following interview features a GreenBook Future List honoree, Josipa Majic. The GreenBook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of consumer insights and marketing professionals within the first 10 years of their careers.
Josipa Majic is the founder and CEO at Tacit.tech, a London-based company with offices in the EU that collects and analyses biometric data. Tacit is group of computer scientists, neuroscience experts, MDs, psychologists, researchers, and hardware and software engineers that have been working on research products with a range of universities, research institutions, and corporate customers since its incorporation in 2013. Josipa is the main visionary behind Tacit’s products and overall strategy, responsible for successful customer relationships with Fortune 100 clients globally. Josipa was a keynote speaker at the Global Entrepreneurship Summit, and she has appeared on the BBC, Fox News, WSJ, Forbes, CNN, and many others.
How to do cutting-edge research, and how to partner up with clients to deliver more business value and co-create better research methodologies.
We all just want to know the consumer better. How are their desires, fears, and identities evolving daily, and how does that affect their habits, rituals, and preferences?
I’m quite dyslexic – even my most serious business emails may be ridden with hilarious typos. 😊
Creating a research platform that is used by Fortune 100 brands, but is also so simple and easy that respondents love it (and are curious about the results) themselves!
Focus on your clients’ long-term needs, not industry trends and fads. Fads go away, value stays!
True and intrinsic curiosity, as well as a desire to understand both yourself and the end customers better!
Focus more on the actual business value and implementation of gained insights, rather than the report. One can only dream 😊
I believe that the future of market research will be always “on”, fully embedded in our normal lives, and robust with behavioural and implicit insights.
By accident! I was working on a biomedical startup and a senior Fortune 100 executive working in insights suggested we do a pilot where we leverage sensors for consumer research.
I personally love Twitter, Google Trends, and Exploding Topics – they are fast, self-service, and very actionable!
A multimodal affective computing platform that is fast, affordable, scalable, and simple to use!
Yes, my angel investors. They have taught me almost everything I know about client and account management.
I would say a mix of curiosity and grit.
A greater focus on delivering insights that create an impact on the bottom line in a sustainable way.
Yes – when I worked on pilot projects directly with big brands via organisations, such as The Bakery in London.
We are launching a new self-service product with a freemium model, which is expected to expand our user base by 200%. In addition, we at Tacit.tech want to do simultaneous sensory research on every continent in 2022.
I would double down on behavioural and implicit insights from sensor data.
An infinite backlog of features that will never go live 😊
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