business leadership
The Greenbook Podcast
How to Serve on a Board with Karen McFarlane (Kaye Media)
Learn how to serve on boards with Karen McFarlane, Founder of Kaye Media, covering governance, leadership, and professional growth.
Karen Lynch
Chief Programming Officer at Greenbook
Robyn Rouse, Research and Design Manager, 2023 Future List Spotlight
4 min read
Editor’s Note: The following interview features a Greenbook Future List honoree, Robyn Rouse. The Greenbook Future List recognizes leadership, profess...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Curiosity Catalysts: Creative and Critical Thinking in Harmony with Hanne Kristiansen and Beth Miller
Replace fear with fascination to break through creatively. This week’s episode features creativity experts Hanne Kristiansen and Beth Miller, who disc...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Advancing Insights with Behavioral Biometrics
A discussion about the intersection of human and machine in insights.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Turn Disruption into Dynamism with Kantar’s Walker Smith
The pandemic revolutionized life online – how should brands respond?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Is Research Having Its Own Creativity Crisis?
3 min read
The importance of human creativity in market research and insights.
Tim Wragg
Global CEO at Hall & Partners
The Greenbook Podcast
Hack Your Brain With Behavioral Science
How behavioral research can benefit ourselves and our careers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
GRIT Sneak Peek: 2022 Business & Innovation Trends
A discussion about the upcoming Business & Innovation GRIT Report.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Rethinking the Aging Population with Dave McCaughan
What does an aging population in today’s society mean for brands?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?
5 min read
Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.
Annie Pettit
Chief Research Officer, North America at E2E Research
The Greenbook Podcast
What Our Shifting Culture Means for Researchers, with Grant McCracken
Discussing culture & market research through an anthropological lens.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Josipa Majic
4 min read
An interview with 2022 Future List honoree Josipa Majic (Tacit).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Salam Beasan
7 min read
An interview with 2022 Future List honoree Salam Beasan (Similarweb).
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Is Your Sample Representative? Exploring Inclusivity
Discussing inclusivity in MR with three thought-leaders.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Mark Resnick
5 min read
An interview with 2022 Future List honoree Mark Resnick (Zappi).
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Telling Better Stories with Data
Sitting down with Jason Alleger to discuss disruption & storytelling.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Laura Jett
6 min read
An interview with 2022 Future List honoree Laura Jett (Google).
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Reducing Friction to Drive Product Development
Sitting down with Nis Frome, COO of Joon, to discuss product dev.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Dana Kim
4 min read
An interview with 2022 Future List honoree Dana Kim (Highlight).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Rob Turnbull
5 min read
An interview with 2022 Future List honoree Rob Turnbull (Twitter).
Karen Lynch
Chief Programming Officer at Greenbook
CMO Tenure Can Be Brand Damaging
5 min read
The challenges of measuring CMO success during their tenure.
Ken Roberts
Chief Innovation Officer at Forethought
The Greenbook Podcast
Sage Start-up Advice from GreenBook Pitch Winners
Sitting down with the IIEX North America 2022 GreenBook Pitch Winners.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Strengthening B2B Relationships through Engagement
20+ min read
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
GreenBook 2022 Future List Spotlight: Melina Palmer
5 min read
An interview with 2022 Future List honoree Melina Palmer (The Brainy Business).
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Designing a Human-Centric Future with Stravito
Discussing Stravito with Thor Olof Philogene, the CEO & Co-Founder.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Rogayeh Tabrizi
7 min read
An interview with 2022 Future List honoree Rogayeh Tabrizi (Theory+Practice).
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
How Walmart Is Commercializing the Power of Data Science
Discussing insights & data science with Linda Lomelino (Walmart).
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Dr. Jessica Wong
4 min read
An interview with 2022 Future List honoree Jessica Wong (Paramount).
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
From URL to IRL: How Top Brands Are Meeting Consumers Where They Are
Discussing Communities 2.0 with Reddit’s VP of Business Marketing.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil
18 min read
Discussing the key themes & trends of IIEX North America 2022.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Gareth Bowden
7 min read
An interview with 2022 Future List honoree Gareth Bowden (FlexMR).
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
What Brands Can Learn from the Launch of Pinterest Predicts
Discussing the quality and relevance of content for consumer demand.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Hannah Kirk
6 min read
An interview with 2022 Future List honoree Hannah Kirk (Blue Yonder Research).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Gracie McKinstry-Smith
5 min read
An interview with 2022 Future List honoree Gracie McKinstry-Smith (Target).
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
The Future of Consumer Feedback is Fun and Fiercely First-Party
Discussing fun respondent experiences & gamification in MR.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Timothy J. Cornelius
3 min read
An interview with 2022 Future List honoree Timothy J. Cornelius (QuestionPro).
Karen Lynch
Chief Programming Officer at Greenbook
Interview with Ivana Taylor (DIY Marketers)
8 min read
Interview with Ivana Taylor, a small business and marketing expert.
Rudly Raphael
CEO/Founder at Eyes4Research
Music: The Generational Unifier + GreenBook’s New Podcast!
4 min read
Connecting market research to what we listen to: music, podcasts, etc.
Jamin Brazil
Chairman & CEO at HubUX
GreenBook 2022 Future List Spotlight: Chloe Russell-Sharp
3 min read
An interview with 2022 Future List honoree Chloe Russell-Sharp (Brandwatch).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Sumit Aneja
7 min read
An interview with 2022 Future List honoree Sumit Aneja (Voxco).
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
How to Deliver Quality Insights in a DIY World
Discussing DIY research, survey design, and data quality.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook’s Top 5 Market Research Podcasts
2 min read
GreenBook’s market research podcast recommendations.
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Giovanna Fortuna
4 min read
An interview with 2022 Future List honoree Giovanna Fortuna (Big Sofa).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Katherine Duong
6 min read
An interview with 2022 Future List honoree Katherine Duong (Target).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Sascha Eder
5 min read
An interview with 2022 Future List honoree Sascha Eder (NewtonX).
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Designing a Research Team with Range
Discussing the creation and innovations of multi-disciplinary teams.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Adam Colasanto
4 min read
An interview with 2022 Future List honoree Adam Colasanto (Vizit).
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Unpacking the ResTech M&A Landscape
Discussing M&A, market research trends, and the future of ResTech.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Lead by Example: How Insights Managers Can Improve Knowledge Engagement
6 min read
How insights managers can build a culture of knowledge engagement.
Jordan Slabaugh
CMO at Bloomfire
GreenBook 2022 Future List Spotlight: Dr. Clara Mundia
3 min read
An interview with 2022 Future List honoree Dr. Clara Mundia (Dalberg).
Karen Lynch
Chief Programming Officer at Greenbook