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Discussing culture & market research through an anthropological lens.
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Lenny Murphy is joined by Grant McCracken, an Anthropologist and Ethnographer with a Ph.D. from the University of Chicago and the author of 14 books.
Grant has studied American culture and commerce for 25 years; he’s taught at Harvard, the University of Cambridge, and he was a member of the Convergence Culture Consortium at MIT.
Join us while Lenny and Grant discuss the fragmentation points that are occurring in society, how culture is not cohering the same way it has in the past, and our path moving forward recognizing a seismic shift.
Many thanks to Grant, for being our guest. Thanks also to our host, Lenny Murphy, our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, InnovateMR.
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