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From URL to IRL: How Top Brands Are Meeting Consumers Where They Are
Discussing Communities 2.0 with Reddit’s VP of Business Marketing.
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In this week’s episode:
Lenny Murphy, is joined by Timo Pelz, Vice President of Business Marketing at Reddit. Together, they discuss the concept of Communities 2.0, where who you are no longer matters, but what you are passionate about is everything, and the way what happens online (URL) plays out in real life (IRL).
In this episode we’ll explore:
- The importance of Reddit’s mission of bringing community and belonging to everyone in the world
- The difference between a Reddit community and the research communities typically utilized by the insights community
- How the Reddit insights team supports brands and delivers great business value
Many thanks to Timo, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and this episode’s sponsor, Perksy.
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