predictions
Is Research Having Its Own Creativity Crisis?
3 min read
The importance of human creativity in market research and insights.
Tim Wragg
Global CEO at Hall & Partners
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Our Future With Automation and Robotics
7 min read
The automation wave and how it benefits consumers.
Rudly Raphael
CEO/Founder at Eyes4Research
GreenBook 2022 Future List Spotlight: Josipa Majic
4 min read
An interview with 2022 Future List honoree Josipa Majic (Tacit).
Karen Lynch
Chief Programming Officer at Greenbook
(Re) Humanizing Digital Marketing Post-Pandemic
6 min read
The loss of the “human touch” in digital marketing – and its future.
Neel Banerjee
CEO at TheEngage
GreenBook 2022 Future List Spotlight: Salam Beasan
7 min read
An interview with 2022 Future List honoree Salam Beasan (Similarweb).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Mark Resnick
5 min read
An interview with 2022 Future List honoree Mark Resnick (Zappi).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Rob Turnbull
5 min read
An interview with 2022 Future List honoree Rob Turnbull (Twitter).
Karen Lynch
Chief Programming Officer at Greenbook
Strengthening B2B Relationships through Engagement
20+ min read
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
GreenBook 2022 Future List Spotlight: Melina Palmer
5 min read
An interview with 2022 Future List honoree Melina Palmer (The Brainy Business).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Rogayeh Tabrizi
7 min read
An interview with 2022 Future List honoree Rogayeh Tabrizi (Theory+Practice).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Dr. Jessica Wong
4 min read
An interview with 2022 Future List honoree Jessica Wong (Paramount).
Karen Lynch
Chief Programming Officer at Greenbook
IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil
18 min read
Discussing the key themes & trends of IIEX North America 2022.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Gareth Bowden
7 min read
An interview with 2022 Future List honoree Gareth Bowden (FlexMR).
Karen Lynch
Chief Programming Officer at Greenbook
Interview with Ivana Taylor (DIY Marketers)
8 min read
Interview with Ivana Taylor, a small business and marketing expert.
Rudly Raphael
CEO/Founder at Eyes4Research
GreenBook 2022 Future List Spotlight: Chloe Russell-Sharp
3 min read
An interview with 2022 Future List honoree Chloe Russell-Sharp (Brandwatch).
Karen Lynch
Chief Programming Officer at Greenbook
Market Research Top Issues & Trends
7 min read
Identifying the key trends and current challenges in the MR industry.
Jamin Brazil
Chairman & CEO at HubUX
GreenBook 2022 Future List Spotlight: Sascha Eder
5 min read
An interview with 2022 Future List honoree Sascha Eder (NewtonX).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Adam Colasanto
4 min read
An interview with 2022 Future List honoree Adam Colasanto (Vizit).
Karen Lynch
Chief Programming Officer at Greenbook
Five Customer Experience and Market Research Predictions for 2022
10 min read
Alchemer’s 2022 predictions emphasize the growing importance of CX.
Chris Benham
CMO at Alchemer
Market Research Predictions for 2022 (Part Two)
13 min read
Industry leaders’ MR predictions for the new year.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Market Research Predictions for 2022 (Part One)
15 min read
Industry leaders’ predictions for 2022: growth, tech, and talent.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Share of Search – Help or Hindrance to the CMO?
5 min read
Is Share of Search (SoS) a reliable metric to measure brand success?
Ken Roberts
Chief Innovation Officer at Forethought
GreenBook Future List Spotlight: Olivier Tilleuil
4 min read
GRIT Future List honoree, Olivier Tilleuil, explains why you should always be able to explain insights to your Mom.
Greenbook Team
Top Insights & Analytics Leaders Share Their 2020 Predictions
20+ min read
What the leaders of market research expect in 2020.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Predictions for MRX That Are Becoming Reality
7 min read
An update and analysis on the current state of the industry.
Michalis Michael
Chief Executive Officer at DMR
30 Industry Leaders Share Their Predictions for 2019
20+ min read
Predictions on what 2019 will hold for the insights industry
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
AI: Overhyped and Misunderstood: 10 Marketing Predictions on The Future of AI
4 min read
MR industry leaders discuss emerging trends in AI and offer ideas for taking action
Melinda Han
5 Predictions for What Building Digital Products Will Look Like in 2028
5 min read
How digital product design will change business
Thor Ernstsson
Customer Experience Predictions for 2018
3 min read
The trends driving customer-centricity in 2018.
Zarina de
What will happen to Market Research in 2018?
3 min read
Hottest topic, biggest disappointment, & rising threat in insights
Ray Poynter
Chair of the Professional Standards Committee at Esomar
36 Market Research Thought Leaders On Predictions for 2018
20+ min read
Thought leaders in insights & analytics share their predictions for 2018.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
2017 Predictions in Review
3 min read
Look back at what did and did not happen in 2017 from this past year’s market research predictions.
Dan Foreman
Chairman of the Board at ZappiStore
What does 2018 have in Store for Qualitative Research?
3 min read
Discuss five trends that will impact the face of market research in 2018.
Laura Livers
Chief Executive Officer at Focus Pointe Global
Top 40 Predictions about Insights & Analytics for 2017
20+ min read
GreenBook Blog checks in with 40 Insights & Analytics thought leaders who offer their predictions for 2017.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Judging 2016 Predictions: Only 3 Out of 125 Were Right!
3 min read
Dan Foreman judges the 125 predictions for 2016 we published last year. How did our soothsayers do? Not very well!
Dan Foreman
Chairman of the Board at ZappiStore
Predictions 2017: Take the Long View
3 min read
Our industry pace of change is not one that can be evaluated in individual years. Rather, it should be measured in decades.
David Sackman
Culture Shifts Affecting the Post-Modern Consumer
4 min read
To be customer centric, your brand needs to invest to understand and respond through your brand strategy.
Fresh Squeezed
Guest blogger at Fresh Squeezed Ideas
Chasing The Next Big Idea – Prediction Market Volume Forecasting
3 min read
Introducing the industry’s first prediction market-based volume forecasting capability.
Brad Marsh
Chief Executive Officer at Consensus Point
Looking Back On, Or Forward To, 2016
5 min read
Here’s my report on what will have likely happened in 2016 based on the predictions made by industry thought leaders on the new year.
Andrew Cannon
Executive Director at Global Research Business Network
Ray Poynter’s Predictions for 2016
5 min read
Despite Niels Bohr’s advice that ‘Prediction is very difficult, especially about the future’, here are my predictions for 2016.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Predictions for 2015 by Dave Sackman of LRW
4 min read
At the midpoint of this decade, it’s a good time to look backward and forward to 2020. I see an exciting time for our industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Move Beyond The Insight To Find The Prediction Question
4 min read
In the age of data driven marketing, we need to find the prediction question in every study and address it.
Joel Rubinson
President at Rubinson Partners Inc
What’s Going To Happen To Your Brand?
2 min read
There are a lot of questions smart CMOs, marketers, planners, and brand strategists should ask about their research.
Robert Passikoff,
Founder & President at Brand Keys Inc
Predictions for 2013: Round 2
13 min read
More questions for Gregg Archibald, Simon Chadwick, Reineke Reitsma & Louise Chater of the Research For Good “Predictions for 2013” webinar.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Ode To The Unsung Heroes Of The Market Research Industry
5 min read
Predicting the future is a tricky business. If you don’t agree, ask these people …
Patricio Pagani
Jeffrey Henning’s #MRX Top 10: Looking Backward, Looking Forward
2 min read
Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Predicting The Unpredictable: A Call For Reason
6 min read
I’ve recently spent some time reading predictions about the future of the MR industry (probably because at year-end, they proliferate).
Ron Sellers
A Market Research Opportunity In India
2 min read
Romi Mahajan has an idea for a budding market research genius; you can make a mark and make a ton of money if you do this one right.
Research Access