Who Are The Finalists Of The Insight Innovation Competition?

 

The first round of the Insight Innovation Competition is done; we received 35 submissions from around the world during this first phase of the process and all of us involved were amazed by the creativity and thought leadership on display!

This initial crowdsourcing phase was designed to give insight industry professionals a chance to review and vote on the submissions as a filtering process to identify those ideas that should move on to the presentation and judging round at the Insight Innovation Exchange event in Sao Paulo on March 25^th and 26^th.

It’s my pleasure to announce the 5 finalists voted on by the insights community to move on to the next round:

 

TITLE	COUNTRY	VOTES
ESCAPESWITHYOU.com	Chile	509
Logo and celebrity quizzes cluster generation	Argentina	434
World E-Trends: All Market information at your fingertips	Chile	333
ZappiStore	United Kingdom	331
PSP – Research Support Platform	Brazil	250

 

Congratulations to these teams for making it to the next round!

In addition to the 5 voted finalists, the Judging committee has voted to select 2 “wildcard” entrants to move on to the next round as well:

 

TITLE	COUNTRY	VOTES
Gamechanger	United Kingdom	197
eye2D2™ – A Tool for Predicting Consumer Visual Attention	Denmark	101

 

Getting this far is quite the accomplishment, but now the real work begins.

Here is how things will play out now:

• The 7 finalists will come to the IIeX Sao Paulo event March 25 & 26.
• They will have 10 minutes to present to the panel of judges  on March 25^th.  That time will be strictly allocated for:
  • 5 minutes for their presentation on how their concept works and why it is innovative for the marketing insights sector
  • 5 minutes of Q&A from the judges.

• Using a 10 point scale for each category, judges will rate each presentation on:
  • Originality of concept
  • Presentation quality
  • Market potential within the insights space
  • Scalability
  • Ease of Implementation

• The highest final aggregate score from the judges wins.
• Judges will present their scores on March 26^th.
• The winner gets;
  • A check for $20,000 US (sent post-event)
  • An opportunity to engage with the judges and other partners
  • Lots of publicity

We are anticipating 200 attendees at the conference; it will be a fantastic opportunity to network and lay the foundation for ongoing relationships. Competitors will have a chance to show their game changing ideas to companies such as:

Pepsico Latam

Mastercard Worldwide

Tam Airlines

Terra Latin America & USA

DIRECTV Latin America

Buscapé Company

Heineken

Pepsico Foods

Coca-Cola

Lowes Home Improvement

Johnson & Johnson

Clear – M&C Saatchi

Lowes Home Improvement

The U.S. Department of State

John Deere

The Brazilian Government

HSBC

Atom Accelerator

TransForMedia

Crow’s Nest Ventures

AMP

Blizzard Entertainment

IBOPE

Globant

It’s quite the opportunity, and we’re thrilled to be helping these companies make these connections.

Also, a BIG THANK YOUto our Sponsors Communispace and Macromill is in order, as well as our partners eCGlobal, Pulsosocial and Socialatom Ventures for their generous support.

For those entrants that were not selected for this round or who didn’t submit we have some opportunities as well.

We’ll be re-launching the IIC for the Philadelphia event on June 18/19 in just a few weeks. We’ll be resetting the platform and we invite everyone to submit or resubmit their concept. The benefits of submission are:

• You can revise your concept and positioning to better illustrate why it deserves votes
• You’ll get exposure to a new, expanded global audience
• We are lining up some exciting new partners and sponsors to give you more options for arranging deals to help grow your business and give additional value to your participation
• You can leverage your network more effectively to engage the community in the competition

That’s it for now. Congratulations to the 7 firms moving on to the next round and to everyone for a wonderful initial voting phase.  Please stay engaged with us as we move forward to create new and exciting opportunities across the insight industry!