IIEX
The Human in the Room: Why Multilingual Research Needs More Than a Good Translation
7 min read
Discover why multilingual research requires expert bilingual moderators, translation review, and early language planning.
Jill Bishop
Founder & CEO at Multilingual Connections
From Research to Business Partner: Isla Yu of Cathay Pacific at IIEX APAC
3 min read
How should insights teams evolve in an AI-driven world? IIEX APAC speaker Isla Yu of Cathay Pacific shares lessons on agility, AI, and impact.
Colin Wong
Principal Consultant at Insights Heroes
7 Questions with Komkrib Chokchaikatanyu of Coca-Cola Ahead of IIEX APAC
3 min read
How do global brands stay locally relevant? This IIEX APAC speaker shares Coca-Cola lessons on culture, creativity, and authentic impact.
Colin Wong
Principal Consultant at Insights Heroes
Are You Ready for the AI Marketing Revolution?
With 54% self-gifting and AI reshaping marketing, discover what this shift means for brands, researc...
AI's Double Edge: Innovation, Ethics, and the Changing Face of Research
From eye-tracking to whistleblowers, explore how the research industry is fighting data fraud and em...
IIEX APAC 2025: AI, Nostalgia & The Future of Consumer Insights — Key Takeaways from Bangkok
5 min read
IIEX APAC 2025 explored AI-driven research, consumer segmentation, and product testing. Discover key takeaways shaping the future of market insights.
Tasneem Dalal
Customer Success Director at Product Hub
Driving Innovation Culture: Insights from Marilyne Chew at IIEX APAC 2025
4 min read
Marilyne Chew, IIEX APAC 2025 speaker, explores how fostering an innovation culture enhances customer experiences and drives business success.
Colin Wong
Principal Consultant at Insights Heroes
Unlocking Brand Differentiation Through Semiotics: Insights from Cherry Bergholdt
3 min read
Discover how Warisara (Cherry) Bergholdt leverages semiotics to unlock brand differentiation, enhance emotional connections, and drive strategic posit...
Colin Wong
Principal Consultant at Insights Heroes
Storytelling That Sticks: Insights from IIEX APAC Speaker Monika Karamchandani
3 min read
Join Monika Karamchandani at IIEX APAC 2025 to discover how storytelling transforms market research insights into compelling, actionable narratives.
Colin Wong
Principal Consultant at Insights Heroes
Spotlight on Fiona Chan: Insights from an IIEX APAC 2025 Speaker
3 min read
Join Fiona Chan at IIEX APAC 2025 to explore overcoming survey pitfalls, leveraging diverse data, and driving impactful insights across global markets...
Colin Wong
Principal Consultant at Insights Heroes
Navigating AI’s Impact: From Insights to Industry Disruptions
Explore the buzz around IIEX.AI with insights on AI's impact on the industry, early use cases, and t...
Karen Lynch
Chief Programming Officer at Greenbook
A Brief Retrospective: IIEX LATAM 2024
5 min read
Discover key insights from IIEX Latin America 2024 in Miami, where global researchers gathered to connect and share knowledge. Explore the highlights ...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Save the Date! IIEX North America is Coming to Washington, D.C. in 2025
3 min read
IIEX North America in Washington, D.C., Apr 30 - May 1, 2025 is the leading event for innovation, technology, and actionable strategies in the insight...
Jasmine Matthews
Head of Marketing
The Greenbook Podcast
MRX Pulse Check: Unpacking IIEX North America 2024 with Karen Lynch & Lenny Murphy
Karen Lynch
Chief Programming Officer at Greenbook
2 Minutes on What to Do at IIEX North America
Discover groundbreaking ideas and vibrant discussions at IIEX North America 2024. Explore the latest...
IIEX APAC 2024: Getting Us Thinking
5 min read
IIEX APAC 2024: Uncover the latest in AI integration with human involvement. Gain valuable insights on leveraging technology for meaningful market re...
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Insights Unlocked: Navigating Media Landscapes & Emerging Trends
20+ min read
Stay informed on acquisitions reshaping the industry. Explore the impacts on data quality and consumer insights, emphasizing AI and strategic partners...
Karen Lynch
Chief Programming Officer at Greenbook
Exploring AI in Market Research and Creative Industries
Explore the latest in market research and AI integration. Learn about AI's impact on creative indust...
IIEX APAC 2024 Speaker Interview with Rasika Mathur
4 min read
Explore the emotional journey of customers in purchases, emphasizing empathy in brand interactions and the fusion of human experiences with data analy...
Karen Lynch
Chief Programming Officer at Greenbook
Exploring Market Research Trends, AI Advancements, & Ethical Considerations
Stay informed on the latest in tech and AI, market research advancements, and ethical considerations...
IIEX APAC 2024 Speaker Interview with Katherine Mendoza
4 min read
Explore Katherine Mendoza's vision of tailored consumer healthcare products through digital tools and AI integration.
Colin Wong
Principal Consultant at Insights Heroes
IIEX APAC 2024 Speaker Interview with Mai Marcelo
3 min read
Gain insights into consumer behavior and consumer strategies from Mai Marcelo. Explore her research innovation and holistic approach to industry chall...
Colin Wong
Principal Consultant at Insights Heroes
IIEX APAC 2024 Speaker Interview with Pratt Hetrakul
3 min read
Discover the power of regression-based analysis with Pratt Hetrakul at IIEX APAC. Explore the benefits of the Marketing Mix Model for advertisers.
Colin Wong
Principal Consultant at Insights Heroes
IIEX APAC 2024 Speaker Interview with Val Pastrana of Mondelēz International
5 min read
Discover Val Pastrana's insights on market research and consumer behavior at IIEX APAC 2024 Speaker Interview, brought to you by Mondelēz Internationa...
Colin Wong
Principal Consultant at Insights Heroes
Why You Should Attend IIEX Behavior 2023 Conference
3 min read
Join the annual IIEX Behavior conference to explore the evolving world of consumer insights and harness the power of human connection in market resear...
William Leach
Founder / Mindstate Group at Mindstate Group
The Greenbook Podcast
MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy
Karen Lynch
Chief Programming Officer at Greenbook
Market Research Magic: Unveiling the excitement at the IIEX 2023 Show
6 min read
I recently returned from the IIEX conference in Austin – and, wow – what a great experience for a few days. Only in Austin – and, yes, Austin can be…
Jim Jacobs
CEO and Founder at Focus Insite
AI Takes Center Stage at IIEX North America
4 min read
Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...
Chris Young
AVP, Business Development at InnovateMR
Karen Lynch
Chief Programming Officer at Greenbook
Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America
4 min read
Along with over 100 other amazing speakers from companies like Nike, Adobe, Glassdoor, American Express, REI, Discover, McDonalds, Ford, PepsiCo, Meta...
Janet Standen
The Next Wave of Disruptive Technology that Changes Everything
5 min read
There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Tulips from Amsterdam: Our IIEX Europe 2023 Experience
5 min read
Highlights and takeaways from IIEX Europe 2023 through a Mustard lens. For us here at Keen as Mustard, staying ahead of the curve on the latest techno...
Braden MacDonald
Account Executive at Keen as Mustard
The Greenbook Podcast
MRX Pulse Check: Key Learnings from IIEX Europe with Karen Lynch and Lenny Murphy
Karen Lynch
Chief Programming Officer at Greenbook
7 Things I Learned at IIEX Europe
3 min read
Editor’s Note: Traveling home from IIEX Europe gave me ample time to read recaps of the event shared via LinkedIn. Thank you to everyone who took the ...
Cecilia Sylvan
Senior Director at The Big Picture
Real World Evidence: Using In-Office Dialogues to Understand Shared Decision-Making
17 min read
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next
4 min read
The IIEX Europe 2023 conference in Amsterdam is only two weeks away and it promises to be a feast of cutting-edge market research innovation. The conf...
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
Beyond Messages! How to Reach Vaccine Hesitant Parents with the Best Messengers
18 min read
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
Quantifying the Impact of Insight Innovation
6 min read
We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
IIEX APAC 2023 Speaker Interview with Dhawal Thaker of HDFC Bank
3 min read
Disclaimer: opinions represented here are personal and do not represent those of HDFC Bank. Question #1: Give us a brief peek into your talk. What are...
Colin Wong
Principal Consultant at Insights Heroes
IIEX APAC 2023 Speaker Interview with Subhra Bardhan of Kotak
4 min read
Disclaimer: opinions represented here are personal and do not represent those of Kotak Mahindra Bank Limited. Question #1: Give us a brief peek into y...
Colin Wong
Principal Consultant at Insights Heroes
IIEX APAC 2023 Speaker Interview with Bharati Dixit of HP
3 min read
Disclaimer: opinions represented here are personal and do not represent those of HP. Question #1: Give us a brief peek into your talk. What are the ke...
Colin Wong
Principal Consultant at Insights Heroes
Celebrating 10 Years of Innovation with IIEX
5 min read
Editor’s Note: The following is a joint statement from Lukas Pospichal, GreenBook’s Managing Director, and Lenny Murphy, GreenBook’s Chief Advisor for...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google
5 min read
Disclaimer: opinions represented here are personal and do not represent those of Google. Question #1: Give us a brief peek into your talk. What are th...
Colin Wong
Principal Consultant at Insights Heroes
The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?
5 min read
Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.
Annie Pettit
Chief Research Officer, North America at E2E Research
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil
18 min read
Discussing the key themes & trends of IIEX North America 2022.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Top 5 Sessions from IIEX North America
4 min read
Our 5 most popular sessions from IIEX North America and what their popularity means for the future of insights.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
4 Future of Insights Themes From IIEX North America 2020
5 min read
from DIY to AI and reaching the emotional customer. What you need to remember from IIEX North America.
Mark Hammer
CEO at Bloomfire
Insights Teams: Prepare for the Future of Flex Work
6 min read
Get your team ready for a remote future.
Mark Hammer
CEO at Bloomfire