Exclusive Interview with Alex Hunt, New CRO of PRS IN VIVO

We generally don’t get into “breaking news” much here on the GreenBook Blog, but when my good friend, Alex Hunt, former President of System1 Research, lets me know he is the new Chief Revenue Officer of PRS IN VIVO, I thought it might be interesting enough to warrant this exclusive interview. We discuss what drove the change, what he is looking forward to in this challenge, and general trends in the insights industry.

My quick take: As more traditional players in the industry recreate themselves to adapt to the changes reshaping the industry, finding exciting talent is just as important as new technology and products. PRS IN VIVO is one of the companies that is aggressively working to build on their legacy as leaders in top-shelf shopper insights using a strategy of great transformative hires as well as evolving their offerings to reflect the needs of the market today. Alex is a transformative hire, and I am looking forward to seeing how he can create impact in a larger company that is poised to lead the industry into the future.  More companies need to be as bold as PRS IN VIVO and recruit superstars to help drive change in their organizations.