shopper insights
Partner Content
Your Claim Doesn't Live on a Survey Grid. It Lives on a Pack
5 min read
Survey winners don’t always win on the shelf. Learn why testing claims on packaging reveals what truly drives shopper decisions.
Brent Snider
Managing Director of Global Business Development at Behaviorally
The Battle for Verified Humans: AI's Data Quality Reckoning
AI is consolidating fast. Explore enterprise strategies, hybrid models, and the race for verified hu...
Ghosts of Holiday Research: What Past, Present, and Future Consumer Behavior Reveal
4 min read
Unwrap how holiday behavior has changed from the 1950s to today’s tech-driven holidays and what insights pros need to prepare for next.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
From Chat to Checkout: Insights on the AI-Powered Shopper
9 min read
From essentials to big buys, AI now guides every shopping stage. Conveo’s study uncovers how generative AI is transforming consumer behavior.
Emily Kavanagh
Marketing & Growth at Conveo
Defining Your Purchase Journey’s North Star
4 min read
Shopping for research tech can feel like navigating a maze of 1,700+ tools. Learn how to cut through the clutter and find the right fit for your team.
Z Johnson
Consultant at MRXplorer
Greenbook Future List Spotlight: Juana Merlo
6 min read
Meet Juana Merlo, CEO of ShopApp, who launched a research firm at 27, blending tech, strategy and shopper insights to shape the future of the industry...
Karen Lynch
Chief Programming Officer at Greenbook
From Pac-Man to Purchase: How Tech Is Transforming Shopper Insights
5 min read
Discover how AI-powered tools are transforming shopper insights—from journey mapping to packaging—with mobile, VR, and generative AI platforms.
Ashley Shedlock
Content Producer at Greenbook
Redefining Brand Tracking with a Consumer-Centric Approach
4 min read
Unless you’ve been living under a rock, you probably already know that customer loyalty, as we’ve traditionally understood it, is on the decline. This...
Rebecca Brooks
Is Gender-Based Marketing Obsolete?
2 min read
Why gender-based marketing is fast becoming obsolete.
The Customer to Customer Revolution
8 min read
Popularizing the Consumer to Consumer (C2C) model in e-commerce.
Rudly Raphael
CEO/Founder at Eyes4Research
24 Unexpected Behaviors of Generations X, Y, + Z
5 min read
Three different generations’ shopping habits look very different.
Troy Harrington
Sr. Product Marketing Manager at MFour Mobile Research
The Challenges of Images at Digital Shelf and The Solution That Drives Shopper Growth
3 min read
Digitally driving shopper growth by managing online product content.
Ruben Nazario
Vice President, Digital Shopper Innovation at Behaviorally formerly PRS
Bhaven Sheth from Mondelez International Shares About Getting to Know the Changes in Snack Shopping Dynamics
20+ min read
The change in snack shopping habits and trends.
Colin Wong
Principal Consultant at Insights Heroes
The Rise of the Super Shopper in Omnichannel Retail
5 min read
They expect to get what they want, how they want it, when they want it, and at the best possible price. How to appeal to this new breed of savvy shopp...
Nicole Alfano
Senior Product Manager at Behaviorally (Formerly PRS)
Spotlight on North America: Consumer Trends in the “Year of the Brand”
4 min read
Brands need to regain consumer trust in 2021. What does that mean for businesses?
Ron Ruffinott
VP, Head of Research Solutions at Toluna
Coke vs Pepsi: Modern Day Cola Wars
5 min read
It’s 2021 and the Cola Wars are back!
Catherine Gutierrez
VP of Marketing at MFour
Here’s Why 49% Buy Luxury Products in a Pandemic
4 min read
Learn how the finance industry can fight back with better insights.
Catherine Gutierrez
VP of Marketing at MFour
In-store vs Online Shopping: Where and What Consumers Buy
4 min read
Can you guess what consumers said was the most important factor when deciding on a big purchase?
Catherine Gutierrez
VP of Marketing at MFour
Marketers Listen Up: 3 Reasons Mental Availability and Brand Salience May Be Failing You
5 min read
Why consumers are now relying less on memory-based decision making.
Jason Martuscello
Business Strategist at BEESY
Influencing Consumer Choice in a Time of Amazon
6 min read
Learn how to study consumer choices in the age of the one-click shopper.
Mike Mabey
Human Recall is Not Perfect: A Quantified View of Self-Reported vs. Behavioral Data
4 min read
Is human recall reliable enough for conducting shopper research?
Bonnie Breslauer
Chief Customer Officer at DISQO
The YOLO Market: How Young Adults Spend Money & What That Means for Brand Marketers
4 min read
Understanding the millennial market and the shift towards a market focused on instant gratification.
Nicole Bitette
Exciting Times for the Market Research Industry Ahead
5 min read
Three themes emerge from recent conference proceedings and events that inform how the research industry is transforming itself.
Joris De
Partner at EyeSee Research
Advancements in Understanding Shopper Data
3 min read
Technological changes in collecting behavioral data.
Mike Oberholtzer
Understanding Shopper Reality: The Role of Next Generation In-Context Research
4 min read
Understanding the “shopper reality” for consumer insights.
Sam Albert
Retailer Planning: Drowning in Data
4 min read
Shoppers are too often left out of the conversation that determines the success for brand growth
Shopper Intelligence
Small is the New Big
3 min read
Coca-Cola asked Nielsen to create a framework for small stores to effectively compete against large retailers
Mitch Barns
Exclusive Interview with Alex Hunt, New CRO of PRS IN VIVO
1 min read
Alex Hunt, new CRO of PRS IN VIVO discusses what drove the change and what he is looking forward to in this challenge
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
In the Eye of the Beholder
4 min read
CX needs to be placed in context of other shopping factors
Steve Needel,
Consumer Power: Proprietary Shopper Promiscuity Scoring System for Market Research
3 min read
Shopper research can adapt to a changing consumer journey by combining new and traditional approaches.
Rebecca Brooks
I Have A Dream
3 min read
Category management is being used by retailers and manufacturers to deliver what shoppers want.
Steve Needel,
One to One Marketing is a Myth
4 min read
In this video, we talk about the benefit of going beyond mass messages to build meaningful engagement with customers.
Fresh Squeezed
Guest blogger at Fresh Squeezed Ideas
Culture Shifts Affecting the Post-Modern Consumer
4 min read
To be customer centric, your brand needs to invest to understand and respond through your brand strategy.
Fresh Squeezed
Guest blogger at Fresh Squeezed Ideas
Understanding Price Sensitivity in the Grocery Aisle
4 min read
Eye-tracking technology monitors where the eyes are focused. It records not only where the eyes are looking, but how long they remain fixated at certa...
Kirk Hendrickson
Co Founder & Chief Executive Officer at Eye Faster
The Market Research Industry: Early Adopter or Laggard?
3 min read
The data in the GRIT report suggests that our industry is a strong adopter of technologies.
Matt Warta
Is Path to Purchase the Road to Perdition?
4 min read
Is there anything like a shopper journey? The answer is sometimes yes and sometimes no.
Steve Needel,
Helping Marketers To Sell More Stuff
5 min read
The marketer’s goal is to sell more stuff. We often don’t focus our efforts on that goal – although we think we do.
Steve Needel,
#reThink13: ARF NAMES GAYLE FUGUITT AS NEW PRESIDENT/CEO
5 min read
The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will becom...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Inaugural Effie Report: Learn What Drives Winning Marketing Campaigns
4 min read
Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Customer Feedback Technology: What’s Next?
3 min read
Thanks to continued growth of mobile phones and social networks, we’re seeing many new customer feedback options. Will you be ready for it?
Kimberly Nasief-Westergren
President & Co Founder at Measure Consumer Perspectives