October 13, 2017

Can Research be Right if the Participants are Wrong?

Help benchmark the views of qualitative researchers and share your experiences on research participant recruitment.

Can Research be Right if the Participants are Wrong?

Share Your Research Recruitment Experiences

Effective recruitment and good sample quality are key challenges within the research industry, as the latest GRIT reports revealed. Clients and suppliers consider ‘being able to trust the results’ and ‘sample/panel quality’ as the most important factors in research study design (GRIT 2016 Q3-Q4). But the very latest GRIT survey found that 47% of insights buyers and 42% of research providers thought that sample quality was getting worse. Trust in sample quality within the industry is clearly low.

We want to benchmark the views of qualitative researchers on the current state of research recruitment to help us recognise and understand the challenges faced by researchers, to explore opportunities for improving recruitment methods within the industry and to improve our Behavioural Recruitment services.

We’d love qual researchers around the world to tell us their views on research participant recruitment in this 10-15 minute survey: Take the Survey

The report will be shared with all participants and one lucky participant will be randomly selected to receive $130.

 

qualitative researchsample qualitystate of the industry

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Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

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