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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: qualitative research
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
Transforming Tradition: Alex Hunt on Leading Behaviorally into the Digital Future
Alex Hunt shares how he transformed Behaviorally into a digital, AI-powered insights leader in this ...
Redefining the New-Age Qualitative Researcher. Curious, Experimental, Uncomfortable by Choice.
As AI reshapes research, top Qual experts stand out through adaptability, depth, and judgment—walking with AI, not fearing it, with clarity and intent...
Jiten Madia
Founder at flowres.io
Reimagining Qual: How Conveo.ai Scales Deep Insights with AI
Conveo.ai is transforming qualitative research with AI-driven video interviews—combining scale, spee...
Digital Qual is Not a Replica — It’s a Reinvention
Qual is evolving. Discover how platforms like Recollective are reshaping qualitative research with AI, asynchronous tools, and scalable insights.
Laura Pulito
Vice President of Research at Recollective Inc.
Insight is Evolving…Are We Evolving With It?
The line between research and analytics is blurring. Hybrid teams and connected thinking are shaping faster, deeper, and more impactful insights.
Hakan Yurdakul
CEO at BoltChatAI
Market Research in the Age of AI: Trends, Challenges, and Opportunities
AI is revolutionizing market research—powering personalization, segmentation, and strategy while reshaping how insights are created and applied.
Alain Briancon, PhD.
VP of Research and Data Science at Dynata
Why UX Testing Belongs in Qualitative Research
Combine AI-moderated qual with UX testing to reveal user motivations, emotional insights, and build experiences that connect beyond behavior data.
Ester Marchetti
Co-Founder & Head of Innovation at BoltChatAI
The Campaign for Real Qual: Four Provocations in an AI-Driven Era
Discover what AI means for the future of qualitative research, with insights from the Campaign for Real Qual and years of hands-on industry experience...
Mixed Method Marketing Research: A Complete Guide
Learn how combining quantitative and qualitative data in marketing research delivers deeper insights, with real-world examples, tools, and best practi...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Voice AI and the Future of Qual: Rethinking Depth, Speed, and Scale
Voice AI transforms qual research by capturing emotional, scalable feedback—faster than interviews, more honest than surveys, and empowering researche...
Junu Yang
CEO at Usercall
Greenbook Future List Spotlight: Alfred Wahlforss
Discover how 2025 Future List Honoree Alfred Wahlforss blends film, empathy, and curiosity to redefi...
The Role of Artificial Intelligence in Market Research: Opportunities and Limitations
AI enhances market research with efficiency and insights but can't replace human-led studies. Explore its strengths, limitations, and future potential...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Putting Synthetic Data to Work: Balancing Effort, Trust and Impact
Explore how synthetic data enhances human insights, filling gaps, testing ideas, and shaping consumer understanding with best practices and key use ca...
Arun Kumar
Global Lead, Data & Analytics at Material
Navigating Personal Disclosures in Qualitative Research: To Share or Not to Share?
Should qualitative moderators share personal info? Explore how balancing disclosures fosters empathy while avoiding bias to ensure genuine research in...
Amy Spencer
Co-Founder at The Research Heads
Future-Proof Your GenAI Strategy for Qualitative Research
Learn how GenAI transforms qualitative research, from discussion guides to insights. Learn key considerations for choosing the right GenAI solution fo...
Jim Longo
Co-Founder & Chief Strategy Officer at Discuss
Unlock Audience Insights Instantly: Online Qual & Quant at Scale
Scale qualitative research online to reach diverse audiences, uncover trends, and gain insights for ...
From Mentorship to AI: What’s Driving Change in Market Research
Explore mentorship in research, industry shifts like AI and T-SAPI, Nielsen's streaming data, and bl...
Why Fully-Integrated QualiQuant Projects Are the Future of Mixed Methods Research
Explore the next step in mixed-method research with fully integrated QualiQuant projects, combining qualitative and quantitative insights seamlessly.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
UX Research Methods for every Market Research Toolkit
Unveil the fundamental UX research methods employed by experts. Equip market researchers with valuable insights for improved collaboration and effecti...
Devin Harold
Former Director - Head of Design Research, Financial Services at Capital One
Chatbot and Virtual Assistants: Research Partners that Work 24/7 and Never Get Tired
AI-powered chatbots & virtual assistants optimize customer experience with personalized support & round-the-clock assistance for brand loyalty & effic...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Qualitative Research
Building Global Standards in Qualitative Research: Martha Llobet on AQR’s Vision
Karen Lynch
Head of Content at Greenbook
Greenbook Future List Spotlight: Shawnna Mullenax
Explore the expertise of Shawnna Mullenax, a social scientist at PSB Insights, specializing in data-driven insights and innovative research methodolog...
Karen Lynch
Head of Content at Greenbook
Qualitative vs. Quantitative Market Research: Why Not Both?
Discover the benefits of qualitative and quantitative methods. Learn how to leverage both approaches for insights into consumer behavior and industry ...
Ashley Shedlock
Senior Content Coordinator at Greenbook
From Consumer Insights Revolution to Global CX Standards with Kerry Hecht
Discover the power of qualitative research with Kerry Hecht, CEO of 10k Humans. Learn about the impo...
The Fun and Games of Using VR in Qualitative Research
Explore the benefits of using VR as a qualitative research tool. Learn why it's valuable and discover practical tips for implementation.
Amy Spencer
Co-Founder at The Research Heads
Karen Lynch
Head of Content at Greenbook
Unveiling the Future of Insights Anchored in Behavioral Science
Discover the latest innovations in market research. Uncover the power of behavioral science in gaining deeper insights with new technologies and metho...
Crispin Beale
Group President at Behaviorally
Greenbook Future List Spotlight: Maria Muccioli
Join Maria Muccioli, Greenbook Future List honoree and Thrivable Research Lead, as she empowers those impacted by diabetes to influence healthcare adv...
Karen Lynch
Head of Content at Greenbook
8 Examples of Qualitative Research
Unveil the depth of human behavior with qualitative research. Dive into narratives and interpretations to find hidden meanings in market research and ...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Greenbook Future List Spotlight: Jasmin Goodman
Learn about Dr. Jasmin Goodman, Founder of The J. Michelle Group, who combines academic insight with real-world research in diversity & authentic stor...
Karen Lynch
Head of Content at Greenbook
Will AI Kill off the Moderator?
Discover how AI is revolutionizing market research. Explore the impact on qualitative moderators' roles and the importance of human touch in research.
Amy Spencer
Co-Founder at The Research Heads
The Path of Wisdom: For Slowness in Qual Research
Discover the power of slowness in qualitative research. Uncover wisdom, embrace moments of pause, and curate bursts of joy. Dive deeper for richer ins...
Katie Gillespie
Head of Research at Sympler
Why Insights Improve When Survey Respondents Pay You
Gain insights on customer profiles, pricing, & product usage with our survey platform. Incentivize with deposit payments for accurate data & feedback.
Narek Vardanyan
CEO at Prelaunch.com
Hot or Not? Unmasking the Trendiest Insights Methods
Discover changing customer insights methods. Learn about online communities, surveys, Big Data analytics, and AI's influence on research strategies.
Lava Kumar
Founder and CPO at Entropik
The Automation Era: The Rise of AI in Qualitative Research
AI integration is revolutionizing qualitative research and shaping the industry's future by using AI tools for efficient analysis and personalized ins...
Laura Pulito
Vice President of Research at Recollective Inc.
Exploring the Intersection of AI and Qualitative Research: A Comprehensive Overview
Discover how AI is impacting qualitative research in market studies, coding, and user persona development. Uncover the potential and challenges of AI ...
San Kim
Co-founder at ora.so
Greenbook Future List Spotlight: Josh Seltzer
Explore the work of Josh Seltzer, CTO at Nexxt Intelligence, in advancing market research through AI, strategic partnerships, and the culture of innov...
Karen Lynch
Head of Content at Greenbook
Unveiling the Human-Centric Research Revolution with GoodQues
Uncover GoodQues' dedication to a "human-first" approach, emphasizing comfort and authenticity. Utilizing tech to prioritize quality and human-centric...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Igniting Curiosity: Insights, Innovations, and Ethics in Market Research
Stay informed on events and innovations in the industry. Dive into fresh products like Neurons' AI c...
Research Methodologies
Changing Lenses: Reframing Research for Deeper Insights and Wider Impact with Jasmin Goodman
Karen Lynch
Head of Content at Greenbook
The Death Of The Survey?: The Future of Surveys in a World of Synthetic Data
Discover the potential impact of synthetic data for surveys and explore the controversial development of generative AI in market research on our websi...
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
Greenbook Future List Spotlight: Ahinsa Jayathunga
Discover the innovative thinking and leadership of Ahinsa Jayathunga, a Future List Honoree. As she advocates for marginalized communities and drives ...
Karen Lynch
Head of Content at Greenbook
Unveiling the Market Research Game-Changer: The Disturbing Tactics of "Paid For Your Say"
Discover the importance of vigilance in the recruitment industry and learn how Paid For Your Say's curriculum serves as a reminder to stay cautious.
Catherine Hill
Founder & Master Moderator at Advanced Insights
Greenbook Future List Spotlight: Erik Fraser
Join Future List Honoree and Senior Consultant, Erik Fraser, a skilled researcher, who helps clients using knowledge of qualitative and quantitative r...
Karen Lynch
Head of Content at Greenbook
MR Expert Key Predictions in 2024
Explore the evolving landscape of the insights industry in 2024 with a focus on the transformative role of AI in qualitative research.
Colin Wong
Principal Consultant at Insights Heroes
It’s More Than a Feeling: the Power of Music in Qual Research
Uncover the captivating allure of music as a key instrument in qualitative research, harnessing its power to access depths of emotion.
Katie Gillespie
Head of Research at Sympler
Partner Content
AI is Transforming Qualitative Research Coding
Discover the significance of coding in qualitative research, explore traditional methods, and witness the transformative impact of AI.
Jessica Dubin
Chief Product Officer at Remesh