sample quality
Fixing Sample Quality: Adrien Vermeirsch on Fraud, Profiling, and the Future of Human Data
Enlightn CEO Adrien Vermeirsch discusses sample quality, respondent fraud, AI-moderated research, an...
Partner Content
Stop Worshipping Significance: Rethinking Research for Business Decisions
3 min read
Quant’s appeal was speed and cost, not always significance. Discover why using large samples by default can lead to wasted insights.
Florian Hendrickx
CGO at Conveo
AI, Ethics, and the Future of Market Research: Breaking New Ground
Explore market research breakthroughs: Fair Response boosts sample quality, NVIDIA leads in syntheti...
How Poor Sample and Fraudulent Actors Degrade Research Quality and Credibility
9 min read
Learn the importance of sample size and fraud prevention in research. How optimal sampling enhances data reliability and fraud mitigation maintains in...
Ashley Shedlock
Content Producer at Greenbook
Effective Sampling Methods in Market Research
6 min read
Explore essential sampling methods in market research. Learn how random, stratified, and cluster sampling provide representative data for strategic in...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
Is Now The Time For Synthetic Sample?
9 min read
Explore the world of synthetic data for decision-making. Fuel research with experiments and simulations while maintaining privacy and statistical prop...
Ashley Shedlock
Content Producer at Greenbook
A Complete Guide to Significance Testing in Survey Research
12 min read
Explore the theoretical foundations and limitations of significance tests in survey research with our comprehensive overview.
Revolutionizing Survey Data Quality in the Age of Artificial Intelligence
3 min read
Insights professionals must restore trust in market research data while continuing to reduce costs and timelines without sacrificing quality. Used res...
Steven Millman
Global Head of Research & Data Science at Dynata
Why the Sampling Ecosystem Sets Up Honest Participants for Failure
4 min read
This article discusses how the online sampling ecosystem favors professional respondents and bad actors. It advocates for a transformative shift towar...
Karine Pepin
Co-Founder at The Research Heads
Without Sample Strategy, Your Research Stands for Nothing
5 min read
If you can’t trust the data from your research, what’s the point? Most researchers are aware of numerous biases that can affect survey results. Most o...
Brian Lamar
Vice President, Insights at EMI Research Solutions
Is a Sample Size of N=1000 Sufficient for Accurate Survey Results?
4 min read
“You surveyed only N = 1000 respondents. How can these results be representative of the entire country with a population of millions?” If you’ve wonde...
Overcoming the Biggest Threats to Market Research
4 min read
Corrupted data can defeat the missions that drive survey efforts. Bad data can lead executives to invest in the wrong expansion areas, marketing teams...
Jonathan Ephraim
President & Co-founder at IntelliSurvey
It is Time to Quit the Mobile Sampling Skepticism
4 min read
Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lif...
Jesper Kvisgaard
CCI Director at CO-RO
When in Doubt, Bootstrap it Out!
3 min read
We marketing researchers can create quite complex data systems that start to push the limits of formulas in stat textbooks to determine confidence int...
Joel Rubinson
President at Rubinson Partners Inc
Custom Recruiting: Restoring Trust in Sample Quality
2 min read
It’s 2022, and the economy is just as uncertain as it was in the historic 2020. Enterprises are rethinking their approach to strategy and streamlining...
Sascha Eder
CEO & Co-Founder at NewtonX
Smart Automation for Higher Data Quality
2 min read
In today’s world, the reduction in time allowed between end of field, production of results and presentation to stakeholders, is often so short that a...
Pete Cape
Director, Global Knowledge at Dynata
Dependable, Transparent, Representative: The “New Normal” for Sample Quality
2 min read
Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wi...
Sam Pisani
Managing Partner at The Logit Group
Why Emerging Methods Hold the Keys to Brand Success
2 min read
Human behavior change has accelerated rapidly over the past two years, the COVID-19 pandemic forcing adaptation, rewiring brains, and forming new habi...
Peter Hartzbech
CEO at iMotions
Not a Small World after All: Are Your Surveys Reaching the Right Audiences?
3 min read
MR that taps into a deep pool of populations reveals valuable insight.
Andrew Jones
VP, Customer Success at Cint
Applying the Swiss Cheese Model to Survey Fraud
4 min read
The Swiss Cheese Model of Pandemic Defense applied to survey fraud.
Karine Pepin
Co-Founder at The Research Heads
Verifying Phone Numbers in the UK
4 min read
The importance of validating phone numbers in samples.
Martin Cawley
Associate Director at Sample Answers Ltd
What Does “The Office” Have in Common with the Market Research Sample Supply Chain?
5 min read
Similar to the realm of video streaming services, the MR sample space faces increased fragmentation.
Patrick Stokes
CEO & Founder at Rep Data
Attracting the Right Members for a Successful Community
6 min read
Discussing how to find the right respondents for your market research.
Emily James
Insights Marketer at FlexMR
The Problem with Blaming the Survey for Poor Data Quality
3 min read
Respondent experience remains key to producing quality sample data.
Terence McCarron
CEO & Founder at OpinionRoute
Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)
1 min read
A discussion on panel sample with market research industry leaders.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Supply, Demand and Sustainability in Market Research
5 min read
The insights industry is facing a global supply shortage.
Bonnie Breslauer
Chief Customer Officer at DISQO
Quality Insights Depend on Quality Data Collection Processes
3 min read
Layering a quality-control approach produced high-quality data.
Chuck Miller
Founder, Digital Marketing & Measurement at DM2
The New Dynamics of Online Sample Quality
9 min read
The more data we have, the more reliably quality management tools can predict quality and the faster we can prevent fraud.
Bob Fawson
CEO and Founder at Data Quality Co-op
Essentials When Building an Online Sample Platform
10 min read
The three-building blocks you need to master to build a reliable, representative online sample platform.
Observational Data Has Problems. Are Researchers Aware of Them?
13 min read
Observational data is a tempting shortcut for insights but researchers must consider its potential shortfalls
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Back to the Future: Why Cost-Effective, High-Quality Research is Within our Grasp
5 min read
Should we ever be ok with “just good enough” when it comes to phone interviews?
Simon Chadwick
Transparency: Shedding light on sample
4 min read
Sample suppliers must increase the transparency of sample recruitment and the use of technology in providing quality sample.
JD Deitch
Chief Operations Officer at Cint
Online Sample Quality – 4 years later
5 min read
Four years after the provocative article & observations from the insides of the online sample machinery.
Scott Weinberg
Why Qual Research is Making a Comeback (and Encroaching on Quant Territory)
5 min read
More researchers are turning away from massive surveys and are embracing the power of actual conversations
Jack Pratten
CEO at Respondent Inc
The Importance of Transparency in Sample
4 min read
Lack of transparency in sample supply is bad for everyone, thus a sample marketplace can potentially solve many challenges
Tre Rials
When Will the Sample Industry Really Lay Down the Law on Sample Fraud?
6 min read
Technology is both a friend and an enemy when it comes to the problem of sample fraud. Steps must be implemented to combat the problem.
John Schiela
at Phoenix Marketing International
Blockchain and Market Research: Hype or Hope?
4 min read
Discussion on the opportunities, hype, and applications of blockchain in MR
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Let’s Stop Talking About Mobile Surveys
5 min read
3 forward-looking solutions to the issue of sample quality
JD Deitch
Chief Operations Officer at Cint
Can Research be Right if the Participants are Wrong?
1 min read
Help benchmark the views of qualitative researchers and share your experiences on research participant recruitment.
Hugh Carling
Co-Founder at Liveminds
Is Your Sample Quality Getting Better or Worse?
4 min read
The latest GRIT Report delves into the topic of sample quality, and whether technology is improving the situation or making matters worse.
Phil Moyer
GRIT Says Panel Woes Are Jeopardizing MR’s Future.
6 min read
We have to overcome a common misconception about what mobile research really is, and what it can accomplish.
Michael Smith
Heal Thyself! When Will Market Research Get Serious About Sample Quality?
5 min read
Sample quality from online panels is an issue everyone knows about but no one wants to address.
Allan Fromen
An Open Discussion on the Impact of Respondent Sourcing
3 min read
Frank Kelly explains how the quality of your research relies on the source of your respondents.
Frank Kelly
Senior Vice President Global Marketing & Strategy at Lightspeed GMI
Has Research Quality Really Gone Downhill?
8 min read
Ron Sellers questions the opinion that research quality is the worst it has ever been. It is an ongoing battle, not a recent development.
Ron Sellers
Is Online Sample Quality A Pure Oxymoron?
9 min read
Why is nobody here addressing the elephant in the room? It’s not just sample quality. It’s survey quality.
Scott Weinberg
Why Are We Hiring Cheerleaders When We Need Quarterbacks?
3 min read
I’ve seen a lot of discussion on various boards and blogs about making surveys more fascinating for respondents, in order to encourage higher response...
Ron Sellers
TMRE 2010: Projectability and a Challenge To Online Panels
4 min read
by Bill Weylock, Action Insights – First session of my afternoon: relative projectibility and sampling reliability. REI determined that the rising per...
Bill Weylock
The Model Respondent Comes with the Model Provider
2 min read
As providers, it is our responsibility to provide quality participants and enable clients to accurately identify good and bad respondents.
Sean Case