Sage Start-up Advice from GreenBook Pitch Winners

In this week’s episode:

Our host Lenny Murphy is joined by the IIEX North America 2022 GreenBook Pitch Winners from Highlight: Dana Kim, Founder & CEO, and Ethan Kellough, Co-founder and Chief Product Technology Officer.

Join us while Lenny explores the start-up world with Dana and Ethan, where their start-up (Highlight) is now, what transpired as a result of their win at IIEX North America, and what’s to come in the future.

In this episode, we’ll explore:

• Pro tips for pitching your product, to investors, potential clients, or in a competition like the GreenBook Pitch
• The importance of practicing your pitch, with open and honest feedback after each attempt, as you iterate your way to a winning presentation
• Advice for those starting up new businesses themselves. (Spoiler alert: trust your strategy and be ruthless in your prioritization.)

Many thanks to Dana and Ethan, for being our guests. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, My-Take.