big ideas series
All Text Analysis is Subjective
3 min read
How to address inconsistencies in text analytics.
Pascal De
The Empathy Opportunity You’re Probably Overlooking
4 min read
How to better connect with partners through empathy.
Vanessa Roddam
Data Has 99 Problems and Quality is Just One
5 min read
4 solutions to common data issues.
Dana Budzyn
Founder & CEO at UBDI
Skin in the Name
5 min read
An analysis of an NFL team’s name, and its importance to the public.
Ryan Baum
How Human-Centered AI Will Transform Your Customer’s Experience
5 min read
3 ways AI will make insights more human, not less.
Aji Ghose
Vice President, Data and Research at Chattermill
Why Intelligent Machines will be the Key to Human-Centered Innovation
4 min read
How to power innovation from the ground up.
Sandro Kaulartz
5 Reasons Why it’s Time to Voice-Enable Your Surveys
4 min read
How voice technology is rapidly transforming MRX.
Abigail Stuart
Founding Partner at Day One Strategy
Why ‘No Question Research’ Will Be the Next Big Thing
4 min read
How ‘No Question Research’ will eliminate research waste.
Wim Hamaekers
The Last Frontier for Lean Methodology: Iterative Questions
3 min read
Learn how to better utilize lean methodologies.
Athena Lam
Content Strategy Lead at Dalia Research
Finding Real Purpose
5 min read
Going beyond just how your company makes a profit, and showing consumers what gives your particular brand value.
David Melançon
Managing Principal at the Ito Partnership
Taking Consumers off the Hot Seat: Inclusive Data Collection for True Usage
3 min read
Trusting consumers to be honest with their experiences to yield truthful research results can be tricky.
Joe Belechak
Head of Sales at Adrich
Hyperlocalization: Changing the Face of Business and Politics
3 min read
An understanding of local regions, embodied by personalized and localized messaging, is at the heart of delivering a better experience to people.
Gary Ellis
Co-Founder & COO at Remesh
How to Sell A Novel Research Idea
4 min read
Sales and research collide in this article, to help explain both excelling in your personal career and becoming a better insights professional with th...
Joseph Chen
Insights Lead at Mondelēz International
Explore Like You Mean It: How Brave, Contrarian Thinking Catalyzes Better Exploratory Research
4 min read
Use your sense of adventure and see how your exploratory research can improve.
Simon Kearney
Human Recall is Not Perfect: A Quantified View of Self-Reported vs. Behavioral Data
4 min read
Is human recall reliable enough for conducting shopper research?
Bonnie Breslauer
Chief Customer Officer at DISQO
Deprivation: Absence Makes the Insights Grow Stronger
3 min read
Can a Deprivation Study be what kick-starts your next big innovation?
Sasha McCune
Director at Conifer Research
Two Resources to Exponentially Drive the Actionability of Your Insight
5 min read
Viewing actionable insight as a goal and lacking the incorporation of its intention within research projects hinders the purpose of the term. Here’s h...
Brianna Sylver
Founder & President at Sylver Consulting
Relationship Therapy: Consumer Brands & Customers
4 min read
How ad personalization has changed the way companies handle customer relationship management.
Marni Mandell
How to Avoid “Your Baby is Ugly” Syndrome
3 min read
When research yields problems and highlights issues that need fixing, don’t run from them.
Aihui Ong
SVP of Tech at SnackNation
Product Management: Do Squeaky Wheels Really Need the Grease?
5 min read
Prioritization of issues with a product through customer feedback can better help organizations to invest in correcting the right concerns.
Jian Huang
Co-Founder & CEO at Survature
To Hear the Voice of the Customer, Your Systems Must Listen Like a Person
3 min read
Using technology to not just gather insights on what customers think but actively meet changing needs.
Jeh Daruvala
Founder & CEO at Yactraq Online Inc.
Storytelling: A Human Technology that Leaves its Mark
4 min read
Engage consumers and their emotions through good storytelling.
Ellen Baron
Owner and CEO at Ruby Cha Cha
Searching for the Why in AI
4 min read
Asking ‘why’ separates humans from AI technologies.
Jason Smikle
Managing Director at fNograph
Why “Scoping” Research Could be Your Biggest Problem
4 min read
Linking scoping research, and confirmation bias.
Ujwal Arkalgud
Using AI to Conduct Qualitative Interviews is Faster, Less Expensive and Viable
4 min read
New opportunities with AI chatbots.
Laura Craig
Co-founder CRIS Research, Owner at Elsient
Communities: There’s An App For That!
4 min read
Unleash the true power of your community using apps.
Dan Fleetwood
President, Research & Insights at QuestionPro
Why You Shouldn’t Run From Crowds
4 min read
Keaton Swett explains the power of crowdsourcing.
Keaton Swett
Co-Founder, CEO at MindSumo
Premiumization: The Key to Brand Growth
3 min read
How premiumization is changing consumers habits.
Jason Martuscello
Business Strategist at BEESY
Unlocking the Power of Generations
4 min read
Generational research can help improve insights.
Elli Denison
Director of Research at The Center for Generational Kinetics
Why Simple is Sometimes Best
4 min read
Going back to the basics of listening to customers and quickly applying insights
Georgina Nelson
Founder & CEO at TruRating
Breaking the Rules of Ethnography: From Observer to Intruder
4 min read
How to adopt a more challenging, confrontational model of ethnography.
Natalie Swanson
Size Doesn’t Matter… as Much as We Thought
4 min read
Using data journalism to bridge the gap between analysts and decision makers.
Isabelle Marchand
Data Journalist at Lloyds Banking Group
Why Location Still Matters
3 min read
The use of digital services is underlined by the physical locations and geographical contexts of where people live.
Richard Jerome
Staying Alive – How to Stay Competitive With Constant Change
3 min read
Traditional CPG companies need to adopt a more agile and data-driven approach to compete with new online retailers.
Thor Olof Philogène
CEO & Founder at Stravito
Taking a Stand: The Value of Neuroscience in Socially-Charged Advertising
5 min read
Using neuroscience for insights into socially-charged advertising messaging.
Nikki Westoby
Can Augmented Intelligence Help the Disappearing Consumer Insights Department Survive?
6 min read
Becoming an “augmented intelligence” driven organization.
Sjoerd Koornstra
Less Is More
4 min read
Less is more for data visualization and storytelling.
Tara Beard-Knowland
Thinking With Our Hands
4 min read
Using “Design Thinking” to remove the separation between the creative and research process.
Janine Katzberg
Senior Project Manager at Happy Thinking People
Congruence is King in the Realm of Six-Second Advertising
4 min read
Ad placement is paramount to its success
Ashley Shelley
Research Director at Ameritest
The Power of Fluent Devices
4 min read
Well-loved brand characters provide familiarity for consumers
Ellen de Kruijf
Country Director Netherlands at System1
Influence Your Marketers, or Else
6 min read
What makes influencers so special and does it make them marketers?
Mardien Drew
Blinded by Belief & The Insanity Equation
4 min read
The importance for the insights community to challenge precedents and look for change
Stefan Kulik
Data Storytelling for the Win
4 min read
Using storytelling techniques in presentations is the most effective way to strengthen its impact
Jackie Cuyvers
CEO at Convosphere
The 21st Century CMO – Findings from the Nielsen CMO Report 2018
5 min read
How marketers are moving toward digital strategies for increased ROI
Brett House
Nielsen at VP, Product Marketing and Strategy
Creative Bravery: A Means to Profitable Growth
4 min read
The call for brands to take creative risks in advertising
Bianca Pryor
Senior Vice President at System1 Research
How to Bridge Strategy & Activation in an Agile Way
3 min read
Using data to identify triggers and maximize reach of highly-valued, targeted segments
Matt Warta
Life After Cambridge Analytica: Why a New Data Economy is Emerging
3 min read
In order to thrive, companies must fight for users’ data rights in this new digital environment
Tuomas Syrjänen
Representative Intelligence
5 min read
Generating insights in minutes by using AI in online conversations
Gary Ellis
Co-Founder & COO at Remesh
Product Usage Insights with AI
4 min read
Testing product prototypes and understanding consumer behaviour with an objective, data-backed approach
Kushank Poddar
Head of Business at Karna AI
Is “System 1” & “System 2” Still Relevant for Consumer Insights?
4 min read
Breakthroughs in cognitive science to transform methods to understanding consumer behavior
Jason Martuscello
Business Strategist at BEESY