brand
Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts
6 min read
Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reput...
Yauhen Zaremba
Senior Director of Demand Generation at PandaDoc
Trust Me, I’m Untrustworthy!
4 min read
Building consumer trust & dealing with breach of trust in your brand.
Ken Roberts
Chief Innovation Officer at Forethought
Surveys Are Boring. It’s What You Do With Them That’s Exciting.
3 min read
Three ideas for beating survey fatigue.
James Sowden
Customer Success Director at InMoment
Talking the Language of the C-Suite
4 min read
Best KPI to measure and communicate and maximise impact?
Robert Beatus
Head of R&D at Nepa
20% of Gen Z Spends More Than 5 Hours Every Day on TikTok
3 min read
Social media plays a central role in the day-to-day lives of Gen Z.
Shani Broner
SVP Global Research at getWizer
‘Living’ Brands: Getting Macs and Avoiding Noids
6 min read
In advertising, personification can say what words can’t.
James Forr
Head of Insights at Olson Zaltman
Brand Purpose – The Slippery Slope for Woke Brands
4 min read
Do consumers actually support social justice messaging in advertising?
Piers Lee
Founder and Managing Director at Novema
Using Agile Research to Drive Sales: A Case Study with Everipe and Dig Insights
3 min read
Compare how consumers felt about the brand from their competition.
Dig Insights
Why You Should Keep Your Brand KPIs Simple
3 min read
The benefits of using a single metric to measure brand development.
Robert Beatus
Head of R&D at Nepa
10 Things We Learned While Building an Agile Research Platform
6 min read
High-growth market research tech startup learned important practices.
Dana Kim
Founder & CEO at Highlight
How to Create a Success Framework for Your Employee Experience
6 min read
Success Framework challenges an organization to think about EX.
Stacy Bolger
Vice President, Global Employee Experience at InMoment
Classifying CX Initiatives – Part Four Brand Building
3 min read
Why your customer experience must align with your brand promises.
Ken Roberts
Chief Innovation Officer at Forethought