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Dana Stanley

Greenbook’s Chief Revenue Officer

Archive: Coca-Cola

The Prompt

AI Agents Are Changing Procurement—Here’s How to Stay Competitive

AI is reshaping procurement at companies like P&G and Coca-Cola. Learn how LLMs are transforming bus...

July 30, 2025

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Research Methodologies

So What, Now What?: Stan Sthanunathan's Guide to Actionable Insights

Karen Lynch

Head of Content at Greenbook

July 11, 2024

Play Episode

Consumer Behavior

Nostalgias Impact on Consumer Likes and Dislikes

Discover the power of nostalgia in consumer decision making. Explore effective marketing strategies and consumer insight testing for the "nostalgia fa...

Michael Nestrud, PHD

VP, Research & Innovation at Curion

June 7, 2024

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Innovative Buyers Take Risks, Push Boundaries, and Collaborate

GRIT

Innovative Buyers Take Risks, Push Boundaries, and Collaborate

Insights innovation is a competitive differentiator for businesses, and those who are willing to take risks and collaborate with external partners are...

Ruchika Gupta

CEO at Borderless Access

October 9, 2023

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