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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: Coca-Cola
The Prompt
AI Agents Are Changing Procurement—Here’s How to Stay Competitive
AI is reshaping procurement at companies like P&G and Coca-Cola. Learn how LLMs are transforming bus...
Karen Lynch
Head of Content at Greenbook
Consumer Behavior
Nostalgias Impact on Consumer Likes and Dislikes
Discover the power of nostalgia in consumer decision making. Explore effective marketing strategies and consumer insight testing for the "nostalgia fa...
Michael Nestrud, PHD
VP, Research & Innovation at Curion
GRIT
Innovative Buyers Take Risks, Push Boundaries, and Collaborate
Insights innovation is a competitive differentiator for businesses, and those who are willing to take risks and collaborate with external partners are...
Ruchika Gupta
CEO at Borderless Access