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Archive: cognitive bias

Brand Strategy

Sports Betting – Researching the Revolution

Changes in sports, and its effect on market research.

Chris Wiggins

Vice President and Chief Research Officer at research strategy group

April 1, 2019

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Consumer Behavior

Do Respondents Even Understand Our Surveys?

Language can be imperfect. How often does the receiver of a message truly understand it exactly as the sender intended?

Allan Fromen

May 20, 2016

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Research Methodologies

Are Cognitive Biases On The Increase?

Are we in Market Research spending less time than we should in thinking about the consequences of Behavioral Economics?

Edward Appleton

Director Global Marketing at Happy Thinking People

January 7, 2013

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