creativity
Caution: GenAI will Deliver Bad Creative Faster
4 min read
Explore how GenAI is set to replace creative writing and revolutionize the industry. Dive into the power of AI and its impact on process, inputs, and ...
Ken Roberts
Chief Innovation Officer at Forethought
Effective Brand Creation: Where to Start
5 min read
Company rebranding and its external branding partners.
Simon Dunn
Creative Director at Keen as Mustard Marketing
Co-Creating Brand Innovations for a Post-Lockdown World
5 min read
Why creativity is crucial, in a post-COVID-19 world.
Tom Deruyck
Transitioning to a Machine-Driven Future in Market Research
3 min read
The future of humanity and AI in insights.
Geoff Lowe
Executive Director at Infotools
Thinking With Our Hands
4 min read
Using “Design Thinking” to remove the separation between the creative and research process.
Janine Katzberg
Senior Project Manager at Happy Thinking People
Creative Bravery: A Means to Profitable Growth
4 min read
The call for brands to take creative risks in advertising
Bianca Pryor
Senior Vice President at System1 Research
Why Your Next Breakthrough Won’t Happen at Your Desk
4 min read
Innovation happens when you intentionally step away from your typical workstation and into inspiring places.
Matt Johnson
Web Summit Dublin: “So who feels secure in their job?”
3 min read
Computers are better at rational functions and appear to be able to do intuitive ones with only the “creative” tasks being left for humans.
Stephen Phillips
“Cool Hand Luke” And The Effects Of Deprivation
5 min read
What happens when you deprive people of a favourite object, a usual stimulus, or any stimulus at all? You get results you did not expect.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Cannes Innovation: French Taxi’s vs Uber
4 min read
Stephen Phillips from ZappiStore details his experiences in Cannes at the Festival of Creativity.
Stephen Phillips
6 Killer Insights From Digital and Social Data
4 min read
Marketers need to know that in a digital, social, mobile age, consumers can choose brand messages as much as the brand messages choose them.
Joel Rubinson
President at Rubinson Partners Inc
The Risk Aversion Paradox
4 min read
The times that generate the best opportunity for risk takers become the times that companies are least likely to take risks.
Ellen Woods
Making Market Research Sexy? Yep, & Here Is The Proof!
5 min read
The coolest benefit of my blogging activities has been the opportunity to meet and talk with some truly extraordinary people in MR.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Keeping The View On The Wider Landscape Of Human Experiences
2 min read
Consumer decisions are controlled by our sub-conscious. Innovation comes from opening up of that memory bank and applying it to the situation. Only th...
InsightsNow Blogger
Guest blogger at InsightsNow