Archive: fraud prevention

 Synthetic Focus Groups Are Here! Can AI Really Replace Real People?
The Prompt

Synthetic Focus Groups Are Here! Can AI Really Replace Real People?

AI bots now dominate web traffic—are insights still human? Explore fraud, synthetic focus groups, an...

GRIT’s Hottest Methods Confirm the Rise of Agile, Iterative Research—And Suzy is Already There
Mary Lois Smith
GRIT’s Hottest Methods Confirm the Rise of Agile, Iterative Research—And Suzy is Already There
GRIT

GRIT’s Hottest Methods Confirm the Rise of Agile, Iterative Research—And Suzy is Already There

Suzy uses AI to power agile, fraud-proof research with tools like Suzy Speaks, Signals, and Biotic—reshaping how brands gather and act on insights.

Mary Lois Smith

Mary Lois Smith

VP, Market Research at Suzy

Why Online Surveys Need Smarter Quality Assurance Now
Data Quality, Privacy, and Ethics

Why Online Surveys Need Smarter Quality Assurance Now

Survey fraud is evolving fast. Discover how AI-based coherence checks and behavioral tracking are key to protecting data quality in modern research.

Sebastian Berger

Sebastian Berger

Head of Science at ReDem

Data Quality in Market Research: A Conversation with Bob Fawson of Data Quality Co-op
Executive Insights

Data Quality in Market Research: A Conversation with Bob Fawson of Data Quality Co-op

Discover Bob Fawson's journey to founding Data Quality Co-op and how transparency and adaptability a...

Crafting Questionnaires to Unlock the Full Power of Technological Fraud Detection
Research Methodologies

Crafting Questionnaires to Unlock the Full Power of Technological Fraud Detection

Enhance fraud detection in online surveys with strategic design using open-ended, grid, and trap questions to maximize the effectiveness of advanced t...

Sebastian Berger

Sebastian Berger

Head of Science at ReDem

Online Survey Frauds in Market Research: Challenges and Solutions
Research Methodologies

Online Survey Frauds in Market Research: Challenges and Solutions

Discover how a multifaceted approach involving tech innovations, preventive measures, and ethical practices can combat online survey fraud, providing ...

ST

Sanjay Tiwari

Branding and Marketing Communication Advisor at Teamarcs Technologies

Sample Marketplaces, Programmatic Sample and the Economy of Fraud
Greg Matheson
Sample Marketplaces, Programmatic Sample and the Economy of Fraud
GRIT

Sample Marketplaces, Programmatic Sample and the Economy of Fraud

Discover sample marketplaces, programmatic sampling shaping online industry, impacting fraud economy on our site.

Greg Matheson

Greg Matheson

Co-CEO at Quest Mindshare

Custom Recruiting: Restoring Trust in Sample Quality
Sascha Eder
Custom Recruiting: Restoring Trust in Sample Quality

Custom Recruiting: Restoring Trust in Sample Quality

It’s 2022, and the economy is just as uncertain as it was in the historic 2020. Enterprises are rethinking their approach to strategy and streamlining...

Sascha Eder

Sascha Eder

CEO & Co-Founder at NewtonX

Smart Automation for Higher Data Quality
Pete Cape
Smart Automation for Higher Data Quality

Smart Automation for Higher Data Quality

In today’s world, the reduction in time allowed between end of field, production of results and presentation to stakeholders, is often so short that a...

Pete Cape

Pete Cape

Director, Global Knowledge at Dynata

Dependable, Transparent, Representative: The “New Normal” for Sample Quality
Sam Pisani
Dependable, Transparent, Representative: The “New Normal” for Sample Quality

Dependable, Transparent, Representative: The “New Normal” for Sample Quality

Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wi...

Sam Pisani

Sam Pisani

Managing Partner at The Logit Group