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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: fraud prevention
Partner Content
Fraud in Market Research and How to Fight It: Lessons From Rare Patient Voice
Rare Patient Voice Founder Wes Michael examines rising research fraud, its threat to data integrity, and strategies to detect and prevent it.
Wes Michael
President at Rare Patient Voice
Synthetic Focus Groups Are Here! Can AI Really Replace Real People?
AI bots now dominate web traffic—are insights still human? Explore fraud, synthetic focus groups, an...
GRIT’s Hottest Methods Confirm the Rise of Agile, Iterative Research—And Suzy is Already There
Suzy uses AI to power agile, fraud-proof research with tools like Suzy Speaks, Signals, and Biotic—reshaping how brands gather and act on insights.
Mary Lois Smith
VP, Market Research at Suzy
Why Online Surveys Need Smarter Quality Assurance Now
Survey fraud is evolving fast. Discover how AI-based coherence checks and behavioral tracking are key to protecting data quality in modern research.
Sebastian Berger
Head of Science at ReDem
Data Quality in Market Research: A Conversation with Bob Fawson of Data Quality Co-op
Discover Bob Fawson's journey to founding Data Quality Co-op and how transparency and adaptability a...
Crafting Questionnaires to Unlock the Full Power of Technological Fraud Detection
Enhance fraud detection in online surveys with strategic design using open-ended, grid, and trap questions to maximize the effectiveness of advanced t...
Sebastian Berger
Head of Science at ReDem
Online Survey Frauds in Market Research: Challenges and Solutions
Discover how a multifaceted approach involving tech innovations, preventive measures, and ethical practices can combat online survey fraud, providing ...
Sample Marketplaces, Programmatic Sample and the Economy of Fraud
Discover sample marketplaces, programmatic sampling shaping online industry, impacting fraud economy on our site.
Greg Matheson
Co-CEO at Quest Mindshare
Custom Recruiting: Restoring Trust in Sample Quality
It’s 2022, and the economy is just as uncertain as it was in the historic 2020. Enterprises are rethinking their approach to strategy and streamlining...
Sascha Eder
CEO & Co-Founder at NewtonX
Smart Automation for Higher Data Quality
In today’s world, the reduction in time allowed between end of field, production of results and presentation to stakeholders, is often so short that a...
Pete Cape
Director, Global Knowledge at Dynata
Dependable, Transparent, Representative: The “New Normal” for Sample Quality
Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wi...
Sam Pisani
Managing Partner at The Logit Group