greenbook events
AI for Insights Professionals: Redefining the Human Edge
5 min read
IIEX.AI revealed how insights leaders are redefining work, creativity, and strategy through AI without losing the human edge that drives meaning.
Ashley Shedlock
Content Producer at Greenbook
Real World Evidence: Using In-Office Dialogues to Understand Shared Decision-Making
17 min read
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next
4 min read
The IIEX Europe 2023 conference in Amsterdam is only two weeks away and it promises to be a feast of cutting-edge market research innovation. The conf...
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
Beyond Messages! How to Reach Vaccine Hesitant Parents with the Best Messengers
18 min read
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
Quantifying the Impact of Insight Innovation
6 min read
We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
IIEX APAC 2023 Speaker Interview with Dhawal Thaker of HDFC Bank
3 min read
Disclaimer: opinions represented here are personal and do not represent those of HDFC Bank. Question #1: Give us a brief peek into your talk. What are...
Colin Wong
Principal Consultant at Insights Heroes
Celebrating 10 Years of Innovation with IIEX
5 min read
Editor’s Note: The following is a joint statement from Lukas Pospichal, GreenBook’s Managing Director, and Lenny Murphy, GreenBook’s Chief Advisor for...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?
5 min read
Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.
Annie Pettit
Chief Research Officer, North America at E2E Research
How to Talk to Me: What Clients Really Think of Your Marketing
4 min read
A discussion of what clients are looking for in agency partners.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
7 Speakers, 7 Takeaways: Insights Marketing Day
7 min read
A recap of 2019 Insights Marketing Day, Denver.
Molly Strawn
Better Marketing for Market Researchers: Lessons from Insights Marketing Day
3 min read
Lightspeed’s Stefanie Mackenzie recaps her experience at Insights Marketing Day London 2017.
Stefanie Mackenzie
Highlights from IMD 2015: How Researchers Can Become Better Marketers
3 min read
Highlights from Insights Marketing Day (IMD), an event that encouraged research suppliers to look internally at how to be better marketers.
Sandra Bauman
Marketing Market Research: Finding Your “Secret Sauce”
4 min read
The key to building a market research agency’s brand is to “find your company’s ‘secret sauce'”, but what is it and how do you find it?
Rick Kendall
Visionaries, Innovators, Disruptors & Change Agents Wanted
3 min read
The Call For Speakers for the next seven IIeX events are open. Join us in transforming the insights industry!
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook