insight
Marlena Mattei, Consumer & Cultural Insights Senior Strategist, 2023 Future List Spotlight
4 min read
Editor’s Note: The following interview features a Greenbook Future List honoree, Marlena Mattei. The Greenbook Future List recognizes leadership, prof...
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook Announces Finalists for the 2023 Insight Innovation Competition
2 min read
Early-stage startups to present at the IIEX North America, May 24th-25th NEW YORK, April 25, 2023 (GreenBook.org) — GreenBook, a leading global provid...
Greenbook Team
Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America
4 min read
Along with over 100 other amazing speakers from companies like Nike, Adobe, Glassdoor, American Express, REI, Discover, McDonalds, Ford, PepsiCo, Meta...
Janet Standen
Is your Market Research Technology Invisible?
6 min read
When it comes to market research technology, you have a wide array of options – so many, in fact, that it can seem overwhelming. From platforms that h...
Michael Howard
Head of Marketing at Infotools
IIEX APAC 2023 Speaker Interview with Subhra Bardhan of Kotak
4 min read
Disclaimer: opinions represented here are personal and do not represent those of Kotak Mahindra Bank Limited. Question #1: Give us a brief peek into y...
Colin Wong
Principal Consultant at Insights Heroes
IIEX APAC 2023 Speaker Interview with Bharati Dixit of HP
3 min read
Disclaimer: opinions represented here are personal and do not represent those of HP. Question #1: Give us a brief peek into your talk. What are the ke...
Colin Wong
Principal Consultant at Insights Heroes
Karen Lynch
Chief Programming Officer at Greenbook
IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google
5 min read
Disclaimer: opinions represented here are personal and do not represent those of Google. Question #1: Give us a brief peek into your talk. What are th...
Colin Wong
Principal Consultant at Insights Heroes
When to Rethink Your Insights Management Strategy
6 min read
If a tree falls in a forest, does it make a sound? And if an insights team throws their research into a shared drive or email thread, does anybody see...
Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
7 Reasons Why Brands are Adopting Research Technology
4 min read
Brands are turning to research tech to obtain consumer insights.
Sej Patel
Country Director (ANZ) at Toluna
The Pursuit of Happiness
4 min read
Applying positive psychology to your brand.
Emmanuel Probst
Global Lead, Brand Thought-Leadership at Ipsos